Email Marketing

Email marketing refers to marketing messages conveyed electronically to consumers, businesses, or both.

Research

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  • For Marketing Leadership Professionals

    Report: Topic Overview: Choose The Right ESP For Your Needs

    This report helps marketing leaders select tools and technologies to enhance their email marketing programs. Most email marketers outsource the delivery of their email marketing programs because...

    • Downloads: 398
  • For eBusiness & Channel Strategy Professionals

    Report: The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. Mo...

    • Downloads: 129
  • For Marketing Leadership Professionals

    Report: The Forrester Wave™: Email Marketing Vendors, Q3 2014

    In Forrester's 34-criteria evaluation of email marketing vendors, we identified the nine most significant providers — Acxiom, Epsilon, Experian Marketing Services, Oracle Responsys, Salesf...

    • Downloads: 336
  • For Marketing Leadership Professionals

    Report: Forrester Research Email Marketing Forecast, 2014 To 2019 (US)

    This report provides a forecast for the email users population, marketing email volume, and email marketing spending in the US for the years 2014 to 2019. It estimates the total number of online...

    • Downloads: 2
  • For Marketing Leadership Professionals

    Report: The Best And Worst Of Email Marketing, 2014

    This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services, autom...

    • Downloads: 328
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Analysts who cover Email Marketing

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