Email Marketing & RSS

Email marketing and RSS refer to marketing messages conveyed electronically to consumers, businesses, or both.


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  • For Marketing Leadership Professionals

    Report: The Forrester Wave™: Email Marketing Vendors, Q3 2014

    In Forrester's 34-criteria evaluation of email marketing vendors, we identified the nine most significant providers — Acxiom, Epsilon, Experian Marketing Services, Oracle Responsys, Salesf...

    • Downloads: 30
  • For Marketing Leadership Professionals

    Report: Forrester Research Email Marketing Forecast, 2014 To 2019 (US)

    This report provides a forecast for the email users population, marketing email volume, and email marketing spending in the US for the years 2014 to 2019. It estimates the total number of online...

    • Downloads: 2
  • For Marketing Leadership Professionals

    Report: The Best And Worst Of Email Marketing, 2014

    This report helps marketing leaders benchmark their email marketing campaigns against 98 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services, autom...

    • Downloads: 259
  • For Marketing Leadership Professionals

    Report: Brief: Email Marketing Gets Responsive

    Mobile access to email is exploding, forcing marketers to develop a strategy for creating mobile-friendly email messages. This report recommends strategies for how to improve the performance of ...

    • Downloads: 210
  • For Marketing Leadership Professionals

    Report: Organize To Support Integrated Messaging

    The future of email is integration with other marketing channels. But most email organizations today are too small and too operationally focused to be prepared for customer-focused integrated me...

    • Downloads: 132
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