Email Marketing & RSS

Email marketing and RSS refer to marketing messages conveyed electronically to consumers, businesses, or both.

Research

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  • For Marketing Leadership Professionals

    Report: Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

    Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

    • Downloads: 8
  • For Marketing Leadership Professionals

    Report: Forrester Research Email Marketing Forecast, 2012 To 2017 (US)

    Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email, ac...

    • Downloads: 4
  • For eBusiness & Channel Strategy Professionals

    Report: The Purchase Path Of Online Buyers In 2012

    In 2011, Forrester partnered with GSI Commerce and its digital agency True Action to evaluate how shoppers touched various marketing touchpoints, such as paid search and email, prior to completi...

    • Downloads: 1329
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  • For Marketing Leadership Professionals

    Report: The Email Marketing Scorecard

    This report for interactive marketers explains how to assess your email marketing capabilities as well as the quality of the user experience for recipients of your marketing emails. Like Forrest...

    • Downloads: 1555
  • For Marketing Leadership Professionals

    Report: Build An Integrated Messaging Approach

    This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and a...

    • Downloads: 353
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