Forrester

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For Marketing Leadership Professionals

Report:Forrester Research Email Marketing Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email,...

• Downloads: 4

For eBusiness & Channel Strategy Professionals

Report:The Purchase Path Of Online Buyers In 2012

In 2011, Forrester partnered with GSI Commerce and its digital agency True Action to evaluate how shoppers touched various marketing touchpoints, such as paid search and email, prior to completing a...

• Downloads: 1325
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For Marketing Leadership Professionals

Report:The Email Marketing Scorecard

Assessment: The Email Marketing Playbook

This report for interactive marketers explains how to assess your email marketing capabilities as well as the quality of the user experience for recipients of your marketing emails. Like Forrester's...

• Downloads: 1540

For Marketing Leadership Professionals

Report:Build An Integrated Messaging Approach

Road Map: The Email Marketing Playbook

This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

• Downloads: 347

For Marketing Leadership Professionals

Report:Compare Your Campaigns To 70 Others

Benchmarks: The Email Marketing Playbook

This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...

• Downloads: 1513
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For Marketing Leadership Professionals

Report:Apply Best Practices To Your Email Marketing

Processes: The Email Marketing Playbook

This report highlights key processes that constitute best practices for interactive marketers whose responsibilities include email marketing. In an FAQ format, we address long-standing issues such as...

• Downloads: 1061

For Marketing Leadership Professionals

Report:Balance User Needs With Business Goals

Strategic Plan: The Email Marketing Playbook

This report articulates a strategic plan for how interactive marketers can improve their email programs today and create humanized, integrated messages in the future. We recommend marketers build...

• Downloads: 248

For Marketing Leadership Professionals

Report:Introducing Forrester's Email Marketing Security Review

In 2011, marketer-collected data — specifically email addresses — became the target of highly sophisticated hacking scams launched against businesses and email marketing service...

• Downloads: 125

For Marketing Leadership Professionals

Report:How US Marketers Use Email

Landscape: The Email Marketing Playbook

Forrester periodically surveys marketers to get a pulse on how they employ the most veteran of tools in their interactive toolkits — email. We've found that more business-to-consumer (B2C) than...

• Downloads: 915

For Marketing Leadership Professionals

Report:Graduate From Email To Integrated Messaging

Executive Overview: The Email Marketing Playbook

The rules for how to best message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from...

• Downloads: 447
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For Marketing Leadership Professionals

Report:Choose The Right ESP For Your Needs

Tools And Technology: The Email Marketing Playbook

This report helps interactive marketers select tools and technologies for email marketing. Most email marketers outsource the delivery of their email marketing programs because it unburdens internal...

• Downloads: 240
• Comments: 1
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For Marketing Leadership Professionals

Report:Improve With Simple Innovations

Continuous Improvement: The Email Marketing Playbook

This report for interactive marketers is part of Forrester's email marketing playbook and provides our current recommendations for how to continuously improve your email marketing programs. By...

• Downloads: 1083

For Marketing Leadership Professionals

Report:Value Your Subscribers More Accurately

Performance Management: The Email Marketing Playbook

This report, part of the email marketing playbook, provides interactive marketers with advice on email marketing performance management, with a focus specifically on list maintenance. We've outlined...

• Downloads: 588

For Marketing Leadership Professionals

Report:The New Messaging Mandate

Vision: The Email Marketing Playbook

This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles. Why?...

• Downloads: 946

For eBusiness & Channel Strategy Professionals

Report:The State Of Retailing Online 2012: Mobile And Tablet Commerce

Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

• Downloads: 1563
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For Marketing Leadership Professionals

Report:Defining DMARC

A New Way For Emailers To Defend Themselves Against Email Fraud

Hundreds of brands are hijacked by phishing scams every month, costing companies and ultimately their end customers billions. And existing methods to fight phishing like email authentication...

• Downloads: 107

For Marketing Leadership Professionals

Report:ForecastView — An Overview Of Our Global Forecasts

Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

• Downloads: 1

For Marketing Leadership Professionals

Report:It's Time To Integrate Facebook Into Your Marketing Site

Using Facebook Login To Your Advantage

This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...

• Downloads: 372
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For CMO Professionals

Report:TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012

Which Digital Shopper Marketing Tools To Invest In And Why

Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers are...

• Downloads: 586
• Comments: 2
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For Sales Enablement Professionals

Report:European Tech Marketing Continues To Be Different

This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

• Downloads: 33

For Marketing Leadership Professionals

Report:When To Pick A Niche Email Vendor

Even the best email marketing service providers with the broadest relevance can't suit every possible marketer situation. This report: 1) identifies when you should consider other vendor options in...

• Downloads: 251

For Marketing Leadership Professionals

Report:The Forrester Wave™: Email Marketing Vendors, Q1 2012

Responsys, ExactTarget, And Experian CheetahMail Lead The Market

In Forrester's 37-criteria evaluation of email marketing vendors, we identified the six significant providers in this category — Epsilon, ExactTarget, Experian CheetahMail, Responsys,...

• Downloads: 1391
• Comments: 1
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For Marketing Leadership Professionals

Report:Better Triggers, More Relevance

How Interactive Marketers Must Make Digital Messaging More Engaging

As a marketer you want to be timely and relevant when you send a message and basic triggered messaging has addressed one side of this equation — timeliness — for many marketers. But when...

• Downloads: 452

For Marketing Leadership Professionals

Report:How Consumers Find Websites In 2011

And Why Multitouchpoint Campaigns Will Drive Value, Not Just Traffic

As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks —...

• Downloads: 831