Email Marketing & RSS

Email marketing and RSS refer to marketing messages conveyed electronically to consumers, businesses, or both.

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154 results in Reports

  • Email Marketing & RSS
  • For Customer Insights Professionals

    Report:Quick Take: IBM Acquires Silverpop

    Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

    On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

    • Downloads: 33
  • For Marketing Leadership Professionals

    Report:Interactive Channels To Watch In 2014

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

    • Downloads: 126
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

    • Downloads: 9
  • For Customer Insights Professionals

    Report:Quick Take: New Pricing From Adobe Campaign Will Disrupt Email Marketing

    Adobe Seeds Its Marketing Cloud With Email, Forces Other Vendors To Follow Suit

    On November 12, 2013, Adobe announced flat-rate, profile-based pricing for Adobe Campaign — its email and cross-channel campaign management product. This move dispenses with the volume-based...

    • Downloads: 186
    • Comments: 1
    • Rating:
  • For Customer Insights Professionals

    Report:Quick Take: Marketo Jumps Onto The Email Marketing Bandwagon

    Dialog Edition Heralds New Market Dynamics, But Not A Competitive Threat

    On October 17, marketing automation vendor Marketo introduced an email automation offering called Dialog Edition into an already saturated space. Email marketers may find value in this adjacent...

    • Downloads: 111
  • For Marketing Leadership Professionals

    Report:Case Study: SunGard Boosts Lead Quality And Deal Size With Improved Email Marketing

    Global technology services giant SunGard Availability Services revamped its email program as part of a larger project to improve the firm's demand generation productivity. It aligned marketing goals...

    • Downloads: 139
    • Rating:
  • For Application Development & Delivery Professionals

    Report:TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

    Landscape: The Digital Experience Delivery Playbook

    Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital customer...

    • Downloads: 727
    • Rating:
  • For Sales Enablement Professionals

    Report:B2B Marketing Tactics: Learning From Other Verticals

    In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...

    • Downloads: 369
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2013: Marketing And Merchandising

    Forrester partnered with Shop.org for its annual report of eCommerce benchmarks, gathered from a survey of retailers that sell online. We published the first 2013 report earlier this year, covering...

    • Downloads: 879
    • Rating:
  • For Marketing Leadership Professionals

    Report:Forrester Research Email Marketing Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet

    Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email,...

    • Downloads: 3
  • For Marketing Leadership Professionals

    Report:Consumer Email Attitudes Continue To Improve

    Landscape: The Email Marketing Playbook

    Forrester used Consumer Technographics® data to evaluate consumers' attitudes toward email marketing and found that these attitudes have improved significantly. Marketers can harness these...

    • Downloads: 343
  • For Marketing Leadership Professionals

    Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

    • Downloads: 15
  • For Marketing Leadership Professionals

    Report:Forrester Research Email Marketing Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Includes total number of online users and active email users segmented by age group, as well as mobile email users. Forecasts total email volume and marketing email volume by retention email,...

    • Downloads: 5
  • For eBusiness & Channel Strategy Professionals

    Report:The Purchase Path Of Online Buyers In 2012

    In 2011, Forrester partnered with GSI Commerce and its digital agency True Action to evaluate how shoppers touched various marketing touchpoints, such as paid search and email, prior to completing a...

    • Downloads: 1477
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Email Marketing Scorecard

    Assessment: The Email Marketing Playbook

    This report for interactive marketers explains how to assess your email marketing capabilities as well as the quality of the user experience for recipients of your marketing emails. Like Forrester's...

    • Downloads: 1853
  • For Marketing Leadership Professionals

    Report:Build An Integrated Messaging Approach

    Road Map: The Email Marketing Playbook

    This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

    • Downloads: 514
  • For Marketing Leadership Professionals

    Report:Apply Best Practices To Your Email Marketing

    Processes: The Email Marketing Playbook

    This report highlights key processes that constitute best practices for interactive marketers whose responsibilities include email marketing. In an FAQ format, we address long-standing issues such as...

    • Downloads: 1306
  • For Marketing Leadership Professionals

    Report:Compare Your Campaigns To 70 Others

    Benchmarks: The Email Marketing Playbook

    This report helps interactive marketers benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed, from the consumer goods, retail, travel, financial services,...

    • Downloads: 1715
    • Rating:
  • For Marketing Leadership Professionals

    Report:Balance User Needs With Business Goals

    Strategic Plan: The Email Marketing Playbook

    This report articulates a strategic plan for how interactive marketers can improve their email programs today and create humanized, integrated messages in the future. We recommend marketers build...

    • Downloads: 375
  • For Marketing Leadership Professionals

    Report:Introducing Forrester's Email Marketing Security Review

    In 2011, marketer-collected data — specifically email addresses — became the target of highly sophisticated hacking scams launched against businesses and email marketing service...

    • Downloads: 157
  • For Marketing Leadership Professionals

    Report:How US Marketers Use Email

    Forrester periodically surveys marketers to get a pulse on how they employ the most veteran of tools in their interactive toolkits — email. We've found that more business-to-consumer (B2C) than...

    • Downloads: 1008
  • For Marketing Leadership Professionals

    Report:Graduate From Email To Integrated Messaging

    Executive Overview: The Email Marketing Playbook

    The rules for how to best message your users are changing. Now your customers check their email, text messages, and social media posts in parallel. Even trickier: People tap their inboxes from...

    • Downloads: 641
    • Rating:
  • For Marketing Leadership Professionals

    Report:Choose The Right ESP For Your Needs

    Tools And Technology: The Email Marketing Playbook

    This report helps interactive marketers select tools and technologies for email marketing. Most email marketers outsource the delivery of their email marketing programs because it unburdens internal...

    • Downloads: 370
    • Comments: 1
    • Rating:
  • For Marketing Leadership Professionals

    Report:Value Your Subscribers More Accurately

    Performance Management: The Email Marketing Playbook

    This report, part of the email marketing playbook, provides interactive marketers with advice on email marketing performance management, with a focus specifically on list maintenance. We've outlined...

    • Downloads: 704
  • For Marketing Leadership Professionals

    Report:The New Messaging Mandate

    Vision: The Email Marketing Playbook

    This report lays out Forrester's vision of email marketing for interactive marketers: Integrate email into a multichannel conversation that includes a number of non-email communication vehicles. Why?...

    • Downloads: 1145