Why Read This
2012 is the year that the performance of emerging markets will be crucial to the growth prospects of the global technology industry. In particular, the top tier of the emerging markets — which we have dubbed the BRICTSAM countries (Brazil, Russia, India, China, Turkey, South Africa, and Mexico) — will add one full percentage point to the growth rate of global tech spending. Overall, we forecast that global IT purchases will grow by 5.4% in 2012 (in US dollars), paced by 11.6% growth in BRICTSAM. In the developed economies, spending growth will be muted (-2% to +6%), as accelerating adoption of new technology solutions in mobility, cloud, is analytics are offset by slow growth in traditional tech categories like hardware and applications suites.
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