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For CMO Professionals

Emerging Technologies B2B CMOs Should Watch In 2011

February 8, 2011

By Jeff Ernst with David M. Cooperstein, Matthew Dernoga

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Why Read This Report

Business-to-business (B2B) CMOs need to keep their eyes on emerging technologies that have the potential to improve customer engagement. Some of the most promising tools are not yet receiving a lot of attention. To highlight these technologies, this is the first in a series of reports on technologies that are being used by large enterprises to improve customer engagement at different stages of the customer life cycle. This report covers content curation, listening platforms, brand advocate platforms, as well as appointment routing and scheduling.
Tags: B2B Marketing, Brand Monitoring, Brand Tactics, Emerging Media, Emerging Methods, Listening Platforms, Marketing Automation, Online Marketing Technology, Technology Product Strategies, Word of Mouth Marketing
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