CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For eBusiness & Channel Strategy Professionals

Emerging Technologies Help Post-Purchase Support Strategies

February 17, 2011

By Diane Clarkson with Carrie Johnson, Lily Varon

  • 346 downloads
  • 0 comments
  • Rating:

Why Read This Report

In the past six months 32% of US online adults have purchased a product with which they experienced difficulty assembling or using. Emerging technologies including co-browsing, forums, and video have the potential to revolutionize how eBusiness executives provide online post-purchase support. Those who are successful will achieve key business goals including minimizing the cost of returns, encouraging repeat purchases, and supporting brand favorability.
Tags: Consumer Electronics & Technology, Customer Relationship Management (CRM), Customer Service & Support, eCommerce, eCommerce Platforms & Technologies, Media & Entertainment, Packaged Applications, Social CRM
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Post-Purchase Product Support Must Be A Key Element Of Online Service

  • RECOMMENDATIONS

    Approach Emerging Product Support Technologies Strategically
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart