Forrester

For Enterprise Architecture Professionals

Blog:So, You Need To Create An EA Assessment Model? Five Tips To Speed Things Up

I receive a lot of inquiries from clients about an EA maturity/assessment model. It’s proven to be a common and excellent way to track EA’s progress and influence plans — so common...

For Security & Risk Professionals

Blog:Managed Service Market Is Growing – Come On In, The Water’s Fine!

I reported that the managed security services market is growing in our recent Forrester Wave™ covering North American managed security service providers. Trustwave just issued a press release...

For Marketing Leadership Professionals

Blog:What Twitter's API Changes Mean For B2B Marketers And Vendors Of Social Marketing Tools

While it has been covered in many other places across the Web (start with Marco Arment, then Ben Brooks), Twitter’s API changes today should worry any social marketers who use tools and...

For eBusiness & Channel Strategy Professionals

Report:2010 Canadian Credit Card Secure Site Rankings

Depth Of RBC's Site Prevails Over Streamlined CIBC Offering

For the first time, Forrester evaluated the secure Web sites of four of Canada's largest credit card issuers — Bank of Montreal, CIBC, Royal Bank of Canada (RBC), and TD Canada Trust —...

• Downloads: 167

Discussion:How To Become An eBusiness Powerhouse

For Customer Insights Professionals

Blog:Understanding Tag Management Tools And Technology

Last week Forrester published Understanding Tag Management Tools And Technology. The new research couldn't have arrived at a better time; by any standard, 2012 has been a banner year for tag...

For Sourcing & Vendor Management Professionals

Blog:Consolidation Of The Chinese IT Services Market: The Race To Delivery Maturity

Gene Cao, Frederic Giron, Michael Barnes On August 10, rival IT outsourcers hiSoft and VanceInfo announced their intention to merge. The resulting entity will comprise a much bigger organization,...

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Barclaycard Helps Customers Manage Their Spending

Barclaycard Offers State-Of-The-Art Spending Categorization And Reporting

In August 2009, Barclaycard rolled out its new secure Web site, mybarclaycard, offering state-of-the-art functionality for managing credit cards online. The site combines excellent online banking...

• Downloads: 540

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

Discussion:Evaluating The Potential For Mobile Chat To Drive eBusiness Goals

For CIO Professionals

Tool:Employee Advocacy By Profession

For Application Development & Delivery Professionals

Blog:TechnoPolitics Podcast: Can Apple Mac Attack The Enterprise?

Bring Your Mac To Work? Are you or someone you know a Mac lover but brutally forced to use a PC at work? Don't fret or give up yet. Many firms such as Genentech are saying "no" to PCs and "yes"...

For Customer Experience Professionals

Blog:You Are In The Customer Experience Business, Whether You Know It Or Not

Customer experience is fundamental to the success of every business. For most companies, in fact, customer experience is the single greatest predictor of whether customers will return — or...

For Vendor Strategy Professionals

Blog:Outlook On Management Consulting Services Spending And Adoption In 2011

First of all, thanks to everyone who contributed to my "What Constitutes A Management Consulting Firm 2.0?" discussion in The Forrester Community For Vendor Strategy Professionals. This...

For Chief Information Officer Professionals

Blog:Corporate Mentoring Benefits Employee Development

In this podcast Claire covers the three most common types of relationships in workplace mentoring and goes on to discuss the benefits to the mentor, mentee, and organization. She cites two major...

For Sales Enablement Professionals

Blog:Will Empowered Users Change How Business Software Is Serviced?

Here is a short anecdote to explain that question. As you’d expect, I’m an intense user of email, and here at Forrester, our IT department provides us with Microsoft Outlook. They also...

Discussion:Get A Good Start With Unified Communications

Any chance this information has been updated with 2010 data?

For Infrastructure & Operations Professionals

Blog:National Broadband Network (NBN) In Singapore Bringing New Thinking Of Selling Consumer Services

I was in Singapore two weeks ago and had the chance to meet Malcolm Rodrigues and Greg Mittman from an emerging broadband service provider called MyRepublic. MyRepublic is a new service-based...

For eBusiness & Channel Strategy Professionals

Report:How To Prepare For Australia's National Broadband Network

eBusinesses Must Prepare Now To Win Over New Customers

The Australian federal government's National Broadband Network (NBN) is set to turn Australia into one of the most connected nations in the world. But how should eBusiness professionals respond? So...

• Downloads: 108

For Business Process Professionals

Tool:Forrester Wave™: BPM Training And Certification Programs, Q2 2012

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Web-Influenced Retail Sales Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares,...

• Downloads: 17

Discussion:2012 North American Credit Card Online Sales Rankings

Discussion:How does your company manage social media across countries?

Working in Europe, I'm constantly hearing about social media programs designed for one country accidentally reaching users in other countries -- especially when they're done in English. Toyota's...

For Marketing Leadership Professionals

Blog:What Is The Value Of A Facebook Fan? Zero!

It is a question I hear several times a week:  What is the value of a Facebook Fan?  I’ve seen answers ranging from $136.38 to $3.60.  I can’t blame vendors, agencies...

For CIO Professionals

Tool:How Advocacy Relates To Tech Behaviors In North America