Forrester Research : Analyst

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Blog: Interactive Marketing Blog

Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.

Education

Emily earned a bachelor's degree from The Johns Hopkins University.

Research Coverage:

Behavioral Targeting, Brand & Product Web Sites, Cognizant Technology Solutions, Interactive Marketing Strategy and Process, Marketing Measurement, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Social Marketing, Social Media

Reports (2)

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Consumer Technographics (1)

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Paul Hagen (1)
Ron Rogowski (1)

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North America (1)

2 results in Everything

Enterprise Mobility
Customer Experience

For Customer Experience Professionals
Report:Customer Experience Trends: Leaders At FedEx, Time Warner Cable, And USAA Weigh In
A Panel Discussion At The 2010 Customer Experience Forum
Paul HagenAugust 03, 2010
Highlights of the Trends In Customer Experience panel at Forrester's Customer Experience Forum 2010 included a debate about the need for a chief customer officer (CCO), a prediction that "Web sites...
- Downloads: 1054
For Customer Experience Professionals
Report:Key Considerations For Designing User Experiences On The iPad
Tailor Apps For The iPad's Unique Form Factor And User Behaviors
Ron Rogowski, Richard GansDecember 06, 2010
The iPad's popularity has caused customer experience professionals to take a hard look at providing relevant experiences for yet another device. Because of the iPad's unique form factor and use...
- Downloads: 1007

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