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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.


Education

Emily earned a bachelor's degree from The Johns Hopkins University.

Research Coverage:

Behavioral Targeting, Brand & Product Web Sites, Cognizant Technology Solutions, Interactive Marketing Strategy and Process, Marketing Measurement, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Social Marketing, Social Media

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  • Enterprise Mobility
  • Springboard

  • For Sourcing & Vendor Management Professionals

    Report:India IT Services Report: 2010

    Frederic Giron, Seepij GuptaFebruary 01, 2011

    This document provides an early and accurate market size estimates for 2010 in India, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is...

    • Downloads: 77

  • For CIO Professionals

    Report:Consumer Technologies Will Continue To Pervade Enterprise IT. Embrace, Don't Ignore.

    Dane AndersonJuly 12, 2010

    IT leaders have long fought a losing battle trying to mandate specific technologies that IT departments would support. However, users continue to expect their personal preferences in...

    • Downloads: 7

  • For CIO Professionals

    Report:Asia Pacific IT Market Predictions 2011

    Dane AndersonDecember 15, 2010

    This document provides vendor strategists with an analysis of the key trends in the Asia Pacific IT market in 2010 and previews the top trends that will shape the local market in 2011. This document...

    • Downloads: 34

  • For CIO Professionals

    Report:SAP Outlines Future Directions At Sapphire Now

    Dane AndersonMay 28, 2010

    This document provides vendor strategists with a summary of SAP's future plans as presented at the Sapphire 2010 conference. Among the strategic elements presented, the key focus areas included...

    • Downloads: 9

  • For CIO Professionals

    Report:SAP Futures: On-Device, On-Demand, And In-Memory

    Dane AndersonJune 02, 2010

    SAP marked the first 100 days of its new co-CEOs' leadership at Sapphire 2010 in Frankfurt and Orlando by outlining the company's future technology strategy. Among the strategic elements presented,...

    • Downloads: 24

  • For CIO Professionals

    Report:Asian Urbanization Creates Opportunities For ICT Suppliers

    Manish BahlOctober 19, 2011

    With increasing urbanization, Asian cities will undergo rapid transformation, creating opportunities for vendors that align themselves with city-level objectives. City opportunities are growing...

    • Downloads: 272

  • For Sourcing & Vendor Management Professionals

    Report:ANZ IT Services Report: 2010

    Frederic Giron, Seepij GuptaFebruary 01, 2011

    This document provides market size estimates for 2010 in Australia and New Zealand, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

    • Downloads: 36

  • For Sourcing & Vendor Management Professionals

    Report:2011 ASEAN IT Services Report

    Frederic Giron, Seepij GuptaJanuary 03, 2011

    This document provides an overview of IT services within the ASEAN countries of Singapore, Malaysia, Philippines, Thailand, Indonesia, and Vietnam for vendor strategists. The report discusses market...

    • Downloads: 56

  • For Sourcing & Vendor Management Professionals

    Report:APeJ IT Services Report: 2010

    Frederic Giron, Seepij GuptaApril 01, 2011

    This document provides vendor strategists with an overview of the IT services market in APeJ in 2011. The research is based on interviews with key MNCs and local vendors in the Asia Pacific IT...

    • Downloads: 39

  • For CIO Professionals

    Report:Apple iPads: Ego Over Ergo

    John BrandJuly 16, 2010

    Apple iPads are rapidly gaining attention in the consumer world, forcing enterprise IT to re-evaluate tablets as a potentially supported business device. Springboard Research believes that Apple...

    • Downloads: 12

  • For CIO Professionals

    Report:Mobile Application Development: Weigh User Demands Against Flexibility And Costs

    John BrandApril 06, 2011

    Springboard Research witnessed strong uptake of the development of mobile "micro-apps" within Asia Pacific (AP) enterprises during 2010. The majority of these applications were driven by internal...

    • Downloads: 107
 
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