Forrester

For Technology Marketing Professionals

Blog:Enterprises Are About To Get Tablet Fever. How Can Tech Vendor Marketers Reach Them?

  Marketers and strategists at tech vendors who sell tablets won’t want to miss a webinar co-hosted by Simon Yates and me this Friday, September 28th. Aimed at a CIO audience, our webinar...

For CIO Professionals

Report:2013 Predictions: The ePurchasing Software Market Will Grow 5%

More SaaS And Commoditization Shape 2013 Growth

CIOs should take an interest in the market for ePurchasing software (software to support buying, sourcing, contracting, and vendor management activities) for two reasons: 1) to find technology tools...

• Downloads: 124

For Data Insights Professionals

Blog:Are You Breaking The Law? Understand The Impact Of The European Data Protection Act

Yesterday, I realized I have a criminal side. Of course, I know that I have a bit of a history for speeding. And I’ve had my share of parking fines. But until yesterday afternoon, I didn't...

For Enterprise Architecture Professionals

Tool:Forrester Wave™: E-Signature, Q3 '12

For CIO Professionals

Report:Mobile's Ascendance Will Accelerate IT Services Restructuring

The IT Services Opportunity In Systems Of Engagement

Mobile is more than just a pretty face. New platforms will usher in a whole new class of systems focused on engaging customers, employees, and business partners. The move to systems of engagement and...

• Downloads: 287
• Rating:

For Sourcing & Vendor Management Professionals

Report:Identify Your Current State As A First Step To Best-Practice Telecoms And Mobility Sourcing

Assessment: The Telecommunications And Mobility Sourcing Playbook

A potentially challenging but important first step in establishing a best-practice sourcing strategy for telecommunications and mobility services involves identifying the current state of your...

• Downloads: 245

For CIO Professionals

Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

We Forecast 6% ICT Spending Growth For Both Years

US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

• Downloads: 329

For Customer Insights Professionals

Report:Plan Customer-Centric Campaign Management Requirements

Assessment: The Cross-Channel Campaign Management Playbook

This report outlines the capabilities assessment of Forrester's solution for customer intelligence (CI) professionals working on marketing technology. Transforming marketing programs into...

• Downloads: 295

For Infrastructure & Operations Professionals

Report:Master The Eight Disruptors That Will Transform Business Technology Resiliency In 2013

Landscape: The Business Technology Resiliency Playbook

This report defines and dissects the intersections and future directions of the solutions that make up the business technology (BT) resiliency landscape. It also identifies and catalogs the vendors...

• Downloads: 400
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For Application Development & Delivery Professionals

Blog:Dreamforce Musings (A Month Late)

I go to many industry events in my job, and as the fall event season passes its peak, there is one event that has stayed with me a month after it was hosted. It's Dreamforce –...

For Chief Information Officer Professionals

Blog:How Is Your IT Department Assisting The Organisation With Innovation?

Data from the Q2 2012 Forrsights Budgets And Priorities Tracker Survey shows that for nearly 70% of Australian and New Zealand organisations, the top IT management priority is to increase IT capacity...

For Marketing Leadership Professionals

Survey:North American Technographics® Telecom And Devices Online Survey, Q4 2012 (Canada)

Forrester conducted an online survey fielded in September 2012 of 5,485 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,485), there is 95%...

For CIO Professionals

Report:Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies

The Info Worker Population Will Grow From 555 Million To 865 Million By 2016, With Growth Markets Leading The Way

Employees that use Internet-connected computing devices for work — info workers — will trample the boundary between work and personal spheres. In this report, we summarize how it came to...

• Downloads: 419
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For Interactive Marketing Professionals

Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013

The Nine Providers That Matter Most And How They Stack Up

Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...

• Downloads: 247

For Marketing Leadership Professionals

Report:Navigate The Mobile Opportunity With Strategic Partnerships

Landscape: The Mobile Marketing Playbook

This report for interactive marketers describes the mobile marketing landscape. Interactive marketers are finally beginning to take mobile seriously — and discovering how different and more...

• Downloads: 726

For eBusiness & Channel Strategy Professionals

Blog:Calling eBusiness Technology Decision Makers - Forrester Needs Your Help

If you're an eCommerce technology decision-maker, we would love your help with our annual eBusiness technology investment panel survey. The survey is built to help eBusiness & Channel Strategy...

For CIO Professionals

Report:Forrsights: IT Budgets And Priorities In 2013

Mobility And Analytics Drive Spending Growth Despite Business Pessimism

What are the 2013 budget plans and priorities for CIOs and other IT decision-makers? Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012 provides insight on the 2013 tech buying...

• Downloads: 406
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For CMO Professionals

Report:The Post-Digital Rules Of Brand Building

Executive Overview: The 21st Century Brand Marketing Playbook

In the 21st century, empowered consumers have steered brand marketing into foreign terrain — they have taken the driver's seat and told brands where, when, and how they want to be interacted...

• Downloads: 757
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For CIO Professionals

Report:Unleash Innovation With Good Governance

Governance: The Innovation Playbook

Does your organization struggle to innovate? As organizations work to acquire and maintain competitive differentiation in a global marketplace, they often look to innovation as a key strategic...

• Downloads: 671
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For Security & Risk Professionals

Report:Assess Your Identity And Access Management Maturity

Assessment Framework: The Identity And Access Management Playbook

An identity and access management (IAM) maturity model is necessary for assessing your current state against industry best practices, understanding your performance relative to that of your peers,...

• Downloads: 1814

Discussion:Legal implications of BYOD and BYOPC

Dear Community:One of the things that's very clear in our work with clients is that very few I&O professionals and leaders have a clear picture of what the legal implications are for employees...

Discussion:Why Amazon Matters Now More Than Ever

Very well documented & written report on Amazon (and their larger influence on ebusiness/customer expectations). All involved have set the new standard for research documents. Well done.

For Customer Experience Professionals

Blog:NFL Owners Just Learned A Lesson About Bad Customer Experience. Did You?

I’m not the biggest NFL fan in the world, but now that I live in Boston, I follow the Patriots. I think it’s actually a requirement of citizenship. And I do have a passing interest in...

For eBusiness & Channel Strategy Professionals

Report:Optimize Your Mobile Banking Strategy

Continuous Improvement: The Mobile Banking Strategy Playbook

Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

• Downloads: 664
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For Marketing Leadership Professionals

Blog:TV Advertising Goes Cross-Channel: Threat or Opportunity?

I just wrapped up my report on the future of television: “Digital Disruption Rattles the TV Ad Market.” And, while I was interviewing and exchanging views with advertisers and senior TV...