Forrester Research : Analyst

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Blog: Interactive Marketing Blog

Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.

Education

Emily earned a bachelor's degree from The Johns Hopkins University.

Research Coverage:

Behavioral Targeting, Brand & Product Web Sites, Cognizant Technology Solutions, Interactive Marketing Strategy and Process, Marketing Measurement, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Social Marketing, Social Media

Reports (1)

1 result in Everything

Sarah Rotman Epps
eBusiness & Channel Strategy

For eBusiness & Channel Strategy Professionals
Report:Why Tablet Commerce May Soon Trump Mobile Commerce
Sucharita Mulpuru, Sarah Rotman EppsJuly 25, 2011
Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...
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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Research Coverage:

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

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