Forrester Research : Analyst

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Blog: Interactive Marketing Blog

Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.

Education

Emily earned a bachelor's degree from The Johns Hopkins University.

Research Coverage:

Behavioral Targeting, Brand & Product Web Sites, Cognizant Technology Solutions, Interactive Marketing Strategy and Process, Marketing Measurement, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Social Marketing, Social Media

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Sarah Rotman Epps
Enterprise Mobility

For Marketing Leadership Professionals
Report:POST: Developing An iPad Product Strategy
Product Strategists Need Discipline In Developing For The Device Splinternet
Sarah Rotman EppsSeptember 14, 2010
The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...
- Downloads: 1689
For Marketing Leadership Professionals
Report:Best Practices For Tablet Media Apps
Leverage These Business Models And Features For Media App Success
Sarah Rotman Epps, Seth FowlerMarch 29, 2011
Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...
- Downloads: 939
For Marketing Leadership Professionals
Report:The Rise Of Post-PC Productivity
App Innovators Disrupt The Value Chain Of PC-Era Software Giants
Sarah Rotman EppsAugust 1, 2012
Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...
- Downloads: 413
For Marketing Leadership Professionals
Charts & Figures:Tie Objectives To Business Benefits
Sarah Rotman EppsSeptember 14, 2010
For Marketing Leadership Professionals
Tool:iPad Owners And Intenders Can Become Product Co-Creators
Sarah Rotman EppsSeptember 14, 2010
For Marketing Leadership Professionals
Report:Apps And Browsers Will Coexist On Tablets
Improved Tablet Browsers Will Force Apps To Evolve
Sarah Rotman EppsMarch 23, 2011
Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...
- Downloads: 775
For Marketing Leadership Professionals
Report:Executive Q&A: iPads And Tablets
Consumer Product Strategists' Critical Questions Answered
Sarah Rotman EppsJanuary 13, 2011
In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...
- Downloads: 1315
- Comments: 1
For Marketing Leadership Professionals
Client Inquiry:Windows 8 Strategic Assessment
Sarah Rotman EppsOctober 14, 2011
Will Windows 8 be a viable competitor to iOS and Android in the tablet market?
For Marketing Leadership Professionals
Tool:Mobile Patterns Offer A Glimpse Into Possible iPad Usage
Sarah Rotman EppsSeptember 14, 2010
For Marketing Leadership Professionals
Tool:Social Participation Soars Among iPad Owners And Intenders
Sarah Rotman EppsSeptember 14, 2010

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

For Marketing Leadership Professionals

Report:The Rise Of Post-PC Productivity

For Marketing Leadership Professionals

Charts & Figures:Tie Objectives To Business Benefits

For Marketing Leadership Professionals

Tool:iPad Owners And Intenders Can Become Product Co-Creators

For Marketing Leadership Professionals

Report:Apps And Browsers Will Coexist On Tablets

For Marketing Leadership Professionals

Report:Executive Q&A: iPads And Tablets

For Marketing Leadership Professionals

Client Inquiry:Windows 8 Strategic Assessment

For Marketing Leadership Professionals

Tool:Mobile Patterns Offer A Glimpse Into Possible iPad Usage

For Marketing Leadership Professionals

Tool:Social Participation Soars Among iPad Owners And Intenders

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