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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.


Education

Emily earned a bachelor's degree from The Johns Hopkins University.

Research Coverage:

Behavioral Targeting, Brand & Product Web Sites, Cognizant Technology Solutions, Interactive Marketing Strategy and Process, Marketing Measurement, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Social Marketing, Social Media

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2 results in Everything

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  • Consumer Electronics & Technology

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    Report:How Canadian Insurance Customers Use Different Channels

    Ellen Carney, Peter WannemacherAugust 24, 2010

    Canadians still use the phone as their primary channel for insurance. In fact, the phone was the only channel used by a majority of online Canadian insurance customers in the past year, while fewer...

    • Downloads: 547

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of US Mobile Banking: 2011

    Mainstream Adoption Hinges On Issues With Value, Security, And Support

    Alexander Hesse, Brad Strothkamp, Peter WannemacherMay 10, 2011

    Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and...

    • Downloads: 1488
 
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