Forrester Research : Analyst

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Blog: Interactive Marketing Blog

Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across their network of more than 2,500 sites.

Education

Emily earned a bachelor's degree from The Johns Hopkins University.

Research Coverage:

Behavioral Targeting, Brand & Product Web Sites, Cognizant Technology Solutions, Interactive Marketing Strategy and Process, Marketing Measurement, Measurement Methods & Techniques, Media Buying, Media Mix, Online Advertising, Social Marketing, Social Media

2 results in Tools & Templates

Charles S. Golvin

For Marketing Leadership Professionals
Tool:BlackBerry And Apple Dominate The US Smartphone Market Today
Charles S. GolvinSeptember 01, 2010
For Marketing Leadership Professionals
Tool:Nearly Half Of Consumers Who Think Their Phone Runs Windows Or Android Get It Wrong
Charles S. GolvinSeptember 01, 2010

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Emily Riley

Vice President, Research Director serving Interactive Marketing PROFESSIONALS

Research Coverage:

For Marketing Leadership Professionals

Tool:BlackBerry And Apple Dominate The US Smartphone Market Today

For Marketing Leadership Professionals

Tool:Nearly Half Of Consumers Who Think Their Phone Runs Windows Or Android Get It Wrong

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