Forrester

For Marketing Leadership Professionals

Report:US Consumer Tablet Forecast Update, 2011 To 2016

Low-Cost Disruptors Expand Tablets' Addressable Market

With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

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For Marketing Leadership Professionals

Report:The Tablet-TV Connection

Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

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For Marketing Leadership Professionals

Report:The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

The CEOs of Apple and Microsoft may disagree about the future of the PC, but we see growth as consumers adopt multiple PCs to fit their lifestyle. Nearly half a billion PCs will be sold to consumers...

• Downloads: 1103

For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 403

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

Product Strategists Need Discipline In Developing For The Device Splinternet

The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

• Downloads: 1687

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1264

For Marketing Leadership Professionals

Report:Microsoft Transforms Windows For The Post-PC Era

Windows 8 Has The Potential To Stave Off Defection To Alternative OSes

At Computex in Taipei and the All Things D:9 conference in Rancho Palos Verdes this week, Microsoft revealed key details about the next version of Windows, code-named "Windows 8." While there are...

• Downloads: 316

For Marketing Leadership Professionals

Report:Case Study: YouTube Adapts Its Product Strategy For Education

Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

• Downloads: 288

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

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For Marketing Leadership Professionals

Report:Case Study: Splashtop Product Strategists Create Innovative, Disruptive Education Software

Breaking Into Education Technology Requires Thinking Big And Acting Small

Technology product strategists, frustrated by low margins and fragmented procurement, have long dismissed the education market as too difficult to penetrate. But that's finally changing, thanks to...

• Downloads: 283

For Marketing Leadership Professionals

Report:What The Post-PC Era Really Means

Technological And Social Forces Revolutionize Computing Product Strategy

When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

• Downloads: 1128

For Marketing Leadership Professionals

Report:Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

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For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Downloads: 272
• Comments: 1

For Marketing Leadership Professionals

Report:Apple Dominates The European Tablet Market, But There's Room For Competition

Lower Prices And More Content Will Broaden Tablets' Appeal Among EU Consumers

Despite Apple's dominance in tablets, product strategists from Acer, Archos, Asus, HP, Motorola, Research In Motion, Samsung, and Toshiba have all launched would-be iPad competitors in Europe. These...

• Downloads: 482

For Marketing Leadership Professionals

Report:Apps And Browsers Will Coexist On Tablets

Improved Tablet Browsers Will Force Apps To Evolve

Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

• Downloads: 773

For Marketing Leadership Professionals

Report:The Windows 7 Tablet Imperative

Curated Computing Is Table Stakes For Tablets

Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...

• Downloads: 453

For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

Classroom Technology Enables New Product Innovation

"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

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For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Downloads: 1255

For Marketing Leadership Professionals

Report:Use Gamification To Enable A Total Product Experience

Product Strategists Can Boost Product Engagement With Game Mechanics

Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or...

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For Marketing Leadership Professionals

Report:iPad Challengers Have Flawed Product Strategies

Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

• Downloads: 894

For Marketing Leadership Professionals

Report:Smart Body, Smart World

Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

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For Marketing Leadership Professionals

Report:Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets

Innovation Infrastructure Empowers Product Strategists' Success

Product strategists from software, media, finance, healthcare, and other industries can learn from the example of Intuit. Intuit's culture of innovation — including unstructured "white space"...

• Downloads: 328

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

• Downloads: 1795

For Marketing Leadership Professionals

Report:Executive Q&A: iPads And Tablets

Consumer Product Strategists' Critical Questions Answered

In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...

• Downloads: 1315
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For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934