For Marketing Leadership Professionals

Engage Conversationalists Using The POST Framework – A Social Computing Report

How To Create Social Media Strategies For Your Conversationalist Customers

Why Read This Report

With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks — what customers say about brands — is more important than what brands say to customers. Forrester's Social Technographics® research recently revealed dramatic growth in the number of people who update their statuses using social media (we call them Conversationalists). By aligning outreach strategy with pre-established business objectives, marketers can tap into the power and popularity of status updates to support business goals.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.


  • Conversationalist Impact
  • Reaching Conversationalists With POST

    Tactics To Kick-Start Conversationalist Outreach
  • Supplemental Material
  • Related Research Documents