For Marketing Leadership Professionals

Engage Conversationalists Using The POST Framework – A Social Computing Report

How To Create Social Media Strategies For Your Conversationalist Customers

Why Read This Report

With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks — what customers say about brands — is more important than what brands say to customers. Forrester's Social Technographics® research recently revealed dramatic growth in the number of people who update their statuses using social media (we call them Conversationalists). By aligning outreach strategy with pre-established business objectives, marketers can tap into the power and popularity of status updates to support business goals.
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TABLE OF CONTENTS

  • Conversationalist Impact
  • Reaching Conversationalists With POST
  • RECOMMENDATIONS

    Tactics To Kick-Start Conversationalist Outreach
  • Supplemental Material
  • Related Research Documents