Why Read This
Today's enterprise extends beyond the physical reaches of the office — often to shopping malls, expositions, beaches, homes, and wherever customers need a service that the enterprise provides. However, extending the appropriate business processes to these environments has been a challenge. To help, mobile applications have been developed but with limited success — usually due to the fact that the mobile phone or smartphone has been considered an inferior version of the desktop computer. To truly benefit from the capabilities of today's mobile devices and networks, process and applications professionals need to work out how mobility can enhance an existing process or fix a flawed one. Thinking of the mobile smartphone as a development environment in itself will help your business truly benefit from the mobile smartphones' inherent advantages.