Forrester

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2012: US Online Grocers

Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

• Downloads: 334
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For Marketing Leadership Professionals

Tool:Luxury Sites Suffer Compared With Industry Averages

For Marketing Leadership Professionals

Tool:Most Marketers Staff Between Two And 10 People On Interactive Efforts

For eBusiness & Channel Strategy Professionals

Report:The Art And Science Of Retail eCommerce

Executive Overview: The Retail eCommerce Playbook

As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

• Downloads: 1140
• Comments: 4
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For Infrastructure & Operations Professionals

Report:Making Informed Mobile Payment Investments In China

The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...

• Downloads: 80

For eBusiness & Channel Strategy Professionals

Tool:Mobile Commerce Adoption In Europe Is Still Low

For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 572

For eBusiness & Channel Strategy Professionals

Report:US Alternative Payments Forecast, 2011 To 2016

As eCommerce has exploded, eBusiness executives have often looked to various payment forms at checkout as a means of growing their businesses. Alternative payments, or non-card payments, purport to...

• Downloads: 803
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For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Online Benchmark Survey, Q3 2012

Forrester conducted an online survey fielded in July 2012 of 20,778 European individuals in France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is based on an...

For eBusiness & Channel Strategy Professionals

Tool:Key Metrics Reported By Web Retailers

For Enterprise Architecture Professionals

Report:Trends In Aligning Capabilities, Skills, And Tools For BPM COE Programs

These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

• Downloads: 45

For CIO Professionals

Tool:A Sample Readiness Assessment

For Marketing Leadership Professionals

Report:US Interactive Marketing Forecast By Industry, 2011 To 2016

Forrester forecasts interactive marketing spend to grow at a compound annual growth rate of 17%. But not all industries will invest in interactive at the same pace. Financial services will spend the...

• Downloads: 1569

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q4 2012

Forrester conducted an online survey fielded in September and October 2012 of 13,911 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based...

For Customer Experience Professionals

Tool:Better Customer Experience Drives Millions In Revenue Benefit Across Industries

For Application Development & Delivery Professionals

Tool:More Than 80% Of Respondents Reported Having 100 Or More Trading Partners

For Application Development & Delivery Professionals

Report:How To Build The Business Case For Customer Experience Improvement

The Business Impact Of Customer Experience

Business process professionals supporting customer-facing processes are often challenged to make the business case to their executive leaders that investing to improve the customer experience is a...

• Downloads: 895

For Sourcing & Vendor Management Professionals

Report:ANZ Data Center Study: End User Result Analysis

The primary objective of this document is to provide a comprehensive background of Australia and New Zealand data center market dynamics. It provides an end user perspective to enable vendor...

• Downloads: 41

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: US Retail eBusiness

As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

• Downloads: 476
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For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® Benchmark Survey, Q2 2011

Forrester conducted a survey of 11,461 consumers ages 18 and older in South Korea, Australia, Japan, metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian),...

For Customer Experience Professionals

Report:Better Customer Experience Correlates To Higher Net Promoter Scores For Banks And Retailers

Investments in customer experience improvements are likely to drive a higher Net Promoter Score (NPS). Forrester tested the strength of the correlation between customer experience quality — as...

• Downloads: 848

For eBusiness & Channel Strategy Professionals

Report:European eBusiness Executives Take A Cautious Approach To Daily Deals

Brand And Margin Protection Inhibit Adoption, But Other Approaches Are Emerging

Skepticism is the watchword across Europe as eBusiness executives consider engaging with daily deals sites such as Groupon and Living Social. Concerns about brand damage and sales cannibalization are...

• Downloads: 157

For eBusiness & Channel Strategy Professionals

Report:Using Tmall To Sell Online In China

Understanding The Opportunity On China's Largest B2C Website

Taking a business online in China is intimidating. Seemingly endless red tape, a diverse online population, and differences in consumer behavior are all issues a company must carefully consider....

• Downloads: 181

For eBusiness & Channel Strategy Professionals

Tool:Most Popular Social Tactics

For eBusiness & Channel Strategy Professionals

Tool:Europeans Use Their Mobile Phone Mostly To Research Products