About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Which Digital Shopper Marketing Tools To Invest In And Why
Forrester's TechRadar methodology provides a framework to aid decision-makers in prioritizing investments and tools related to their discipline — in this case, shopper marketing. Consumers are...

Business Case: The Customer Loyalty Playbook
Loyalty technologies play a central role in the execution and differentiation of customer loyalty programs and, more specifically, in driving consumer participation in a program across channels...


Road Map: The Governance, Risk, And Compliance Playbook
The governance, risk management, and compliance (GRC) technology market is one of fluctuation, confusion, and contention. Many technologies relevant for governance, risk management, and compliance...

Navigating the complex contact center solution landscape continues to be challenging, particularly in light of the rapid rise of social computing, mobility, and voice of the customer initiatives...
This template is intended to provide a starting point for thinking about sections to include in an RFP for software asset management (SAM) solutions. This template should be viewed as an...
Landscape: The CRM Playbook
Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

Road Map: The Service Management And Automation Playbook
This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their road map of service management and automation processes (SMA) using Forrester's...

Road Map: The Identity And Access Management Playbook
This report outlines Forrester's solution to help security and risk (S&R) leaders develop their road map of IAM processes using Forrester's TechRadar™ methodology. The extended enterprise...

Tech-Empowered Staff Members Innovate While Enterprise Technology Manages The Risk
Your employees — like your customers — have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources....
Landscape: The Contact Centers For Customer Service Playbook
Locking in customer loyalty via deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead. But navigating the...

Software-As-A-Service Still Growing, Taking Over In More Areas Of Technology
As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management (SVM) professionals are taking ownership of the research, purchasing,...