Forrester

For Infrastructure & Operations Professionals

Blog:POST: Refining Your Strategy For iPads and Tablets -- The Workshop!

Are you a product strategist trying to craft an iPad (or general tablet) product strategy?  For example, are you thinking about creating an app to extend your product proposition using the...

For Marketing Leadership Professionals

Report:Appealing To Consumers With Mass-Customized Product Strategies

Entice Customers Into The Loyalty Cycle

While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them —...

• Downloads: 358

For Technology Marketing Professionals

Blog:Enterprises Are About To Get Tablet Fever. How Can Tech Vendor Marketers Reach Them?

  Marketers and strategists at tech vendors who sell tablets won’t want to miss a webinar co-hosted by Simon Yates and me this Friday, September 28th. Aimed at a CIO audience, our webinar...

For Infrastructure & Operations Professionals

Blog:Mass Customization Is (Finally) The Future Of Products

Mass customization has been the “next big thing” in product strategy for a very long time. Theorists have been talking about it as the future of products since at least 1970, when Alvin...

For Infrastructure & Operations Professionals

Blog:Segmenting Your Workforce Will Actually Drive Innovation

It’s (long past) time to put the era of One Size Fits All enterprise computing behind us. Providing workers with Standard Issue™ devices and software represents an antiquated paradigm....

For Infrastructure & Operations Professionals

Blog:Christmas 2011: The First Mass Customized Holiday Season

Ah, Black Friday: What would the post-Thanksgiving shopping bonanza be without a visit to the local mall? This year, I was keen to perform some gumshoe research on a theme I've been talking about...

For Infrastructure & Operations Professionals

Blog:The Tablet Market Is Fragmenting Into Subcategories

In recent research, I have laid out some similarities and differences between tablets and laptops. But the tablet market is growing ever more fragmented, yielding subtleties that aren’t always...

For eBusiness & Channel Strategy Professionals

Report:Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

An Empowered Report

Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...

• Downloads: 310

For Marketing Leadership Professionals

Report:Pricing As A Strategic Competency

Why Price Needs To Become More Than Just A Number For Product Strategists

Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

• Downloads: 597

For Infrastructure & Operations Professionals

Blog:Pulling Off A Razor-Razorblade Product Strategy, Like Amazon's Product Strategists

Amazon’s product strategists shocked some constituencies with their $199 price point for the Amazon Kindle Fire tablet announced today.  But there’s a fundamental product strategy...

For Infrastructure & Operations Professionals

Blog:Office 2010 Will Continue To Succeed With Consumers

Many product strategists are, like me, old enough to remember software stores like Egghead. Those days are gone. Today, consumer packaged software represents a very limited market – the...

For Infrastructure & Operations Professionals

Blog:The Hyper-Portability Of Tablets Drives Worker Productivity

Technology’s value to a business derives at least in part from its ability to increase productivity. The 1987 Nobel Prize winning economist Robert Solow demonstrated that technology increases...

For Infrastructure & Operations Professionals

Blog:Why Windows 7 Needs A Hit Tablet

Sarah Rotman Epps and I have just published a new report: “The Windows 7 Tablet Imperative.” Dell gained some publicity this week with its release of the 5-inch, Android-based Dell...

For Infrastructure & Operations Professionals

Blog:Benchmark Your Job Responsibilities Against Peers

Consumer product strategists hold a wide variety of job titles: product manager, product development manager, services manager, or a variation of general manager, vice president, or even,...

For Infrastructure & Operations Professionals

Blog:Tablets Hold Their Own – And Then Some – In Work-Related Application Usage

Tablets drive worker productivity in part due to their hyper-portability, as I argued in a recent blog post. Workers can (and, we showed with data, do) use tablets in more places, places where they...

For Infrastructure & Operations Professionals

Blog:Microsoft's Shrinking Window For Tablets: Its Fifth-Mover Product Strategy Is Late

Forrester is bullish on Windows 8 as a product for consumers. With Windows 8, Microsoft is adapting Windows in key ways that make it better suited to compete in the post-PC era, including a...

For Marketing Leadership Professionals

Report:Case Study: CNN iReport's Mobile Army Of Creators

An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters

CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

• Downloads: 252

For Marketing Leadership Professionals

Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

An Empowered Report: Nike Creates A Location-Aware Mobile Experience

Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

• Downloads: 454

For Infrastructure & Operations Professionals

Report:Navigating Diversity In Operating Systems And Browsers

Heterogeneity Is Here — And Mobility Is Driving It Further

Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

• Downloads: 103
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For Marketing Leadership Professionals

Report:The Windows 7 Tablet Imperative

Curated Computing Is Table Stakes For Tablets

Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...

• Downloads: 453

For Marketing Leadership Professionals

Report:Brand Loyalty Isn't Enough For Products Anymore

Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty

Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

• Downloads: 663
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For Infrastructure & Operations Professionals

Blog:Tablets And Mass Customization: A Match Made In Heaven

With a hat tip to the mass-customization.info blog, a screen shot showing that the latest Blackberry Playbook commercial depicts a mass customization experience – the Converse Design...

For Infrastructure & Operations Professionals

Blog:Bring Back The Start Button, Microsoft!

ZDNet’s legendary Microsoft watcher Mary Jo Foley reported on an intriguing possibility for the rumored forthcoming Windows Blue update to Windows 8: That Microsoft could bring back the Start...

For Infrastructure & Operations Professionals

Blog:I’m Back To End User Client Computing… With A New Role Focus!

    “Hello, I’m J. P. Gownder, and I serve Infrastructure and Operations professionals!” That’s my new greeting to Forrester’s clients. (I borrowed –...

For Marketing Leadership Professionals

Tool:Proper Segmentation Allows For Effective Product Targeting And Increased Marketing ROI