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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Flexible Work And Cowork Redefine Workplace Diversity
If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

The Joyn Initiative Will Help Evolve Engagement Strategies
As companies evolve their strategies to embrace systems of engagement, CIOs are likely to benefit from the emergence of a new major social media communications platform, rich communication services...
Kaltura, Qumu, And Polycom Lead The Video Publishing Platform Pack
Enterprises looking to deliver video communications to employees continue to use solutions for webcasting and YouTube-like video portals. In Forrester's 23-criteria evaluation of enterprise video...

Polycom, Cisco, And LifeSize Lead, Followed By Resurgents Radvision And Teliris And Aggressive Entrants Huawei And Vidyo
In Forrester's 39-criteria evaluation of videoconferencing solution vendors, we identified the seven most significant providers in the category — Cisco, Huawei, LifeSize, Polycom, Radvision,...

This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...
Business Leaders Must Focus On People, Technologies, And Facilities Management
With two-thirds of the North American and European workforce reporting that they work outside a corporate office at least occasionally during a month, it's imperative that business leaders initiate...
Communications, Training, And Collaboration Dominate Usage Scenarios
A growing number of content and collaboration professionals are interested in using webcasting and YouTube-like video portals internally for corporate communications and training. Why? They recognize...
Software-As-A-Service Still Growing, Taking Over In More Areas Of Technology
As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management (SVM) professionals are taking ownership of the research, purchasing,...
SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch
For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations...

Information Workers Are A New Buying Center For Enterprise Technology
Forrester proposed changing the term IT to BT several years ago to reflect the fact that information technology was now so pervasive to businesses that decision-making around the necessary...
A Changing Workforce Demands New Solutions And Business Models
Technology vendors today are faced with a new market dynamic: Individuals inside companies, primarily information workers (iWorkers), are choosing, procuring, and often paying for technology products...
The Tug-Of-War Between Vendor SaaS And Channel Partner Hosting
A lot of tech vendors — and channel partners — are struggling to define channel partner roles in the cloud services demand chain. On-premise technology variants are starting to lose...
Companies are using streaming video — live and on-demand — to enhance marketing, training, and business communications with internal and external audiences. The market for video...
Businesses Still Mainly Use Collaboration Tools To Reduce Travel Costs
Businesses large and small are continuing to invest in a range of collaboration technologies. While vendors promise that these technologies can solve a range of business problems, most content and...
More Than A Million Shared Slides Get An Audio And Video Facelift; Consumerization Gets Another Injection; IT Gets Another Vendor To Track
Why does the world need yet another webconferencing vendor? Because the existing solutions don't deliver all the value that your employees crave at a price you can afford. SlideShare has answered the...
Tools To Manage And Deliver Video Are Growing; Videoconferencing Makes A Comeback
Enterprises increasingly use video in a wide range of use cases, changing how they collaborate, issue communications, train their employees, and even talk to customers. But the transformational...
Small And Medium-Size Businesses Are Defying Gravity
Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as...
Dimdim Points To How Small SaaS Firms Can Thrive In Crowded Markets
Interest in software-as-a-service (SaaS) is heating up; 55% of firms tell us they are deploying the technology, will be deploying it in the next year or so, or are interested in it. In response,...
Adobe, Cisco, IBM, And Microsoft Lead In The Web Meeting Scenario
In Forrester's 60-criteria evaluation of Web conferencing vendors, we found that traditional vendors Adobe, Cisco, IBM Sametime, and Microsoft's two offerings led the pack because of their breadth...
Communications-As-A-Service Generates High Interest And Will Soon Displace Premises-Based Alternatives
Communications-as-a-service (CaaS) shares many attributes with other as-a-service offerings in its pricing model and delivers voice, conferencing, contact center, IVR, and unified communications...
Firms Continue To Turn To Collaboration Software After Recession
Collaboration software adoption grew during the recessionary years of 2008 and 2009, and we anticipate this continuing. Why? Changes in how businesses work internally and with their customers and...
Avoid The Pitfalls Of Early Adopters By Choosing The Right Platform And Services
Tech marketers are beginning to embrace virtual events as a way of reaching diverse audiences to meet a wide range of objectives — from brand awareness and demand generation to customer...
Forrester's Workforce Technographics® US Benchmark Survey, Q2 2009 provides insights into how workers spend their time with computers and smartphones, as well as key productivity and...
This document provides vendor strategists with an overview of the Web conferencing market in Australia and New Zealand based on tracking of the IT and communication trends in the region, as well as...
The Millennials, born between 1980 and 2000, are now entering the workplace. They bring sharp technology skills, a desire for challenging work, flexibility, mobility, and an ability to work well in...