Forrester

For Marketing Leadership Professionals

Report:The Forrester Wave™: Marketing Mix Modeling, Q3 2011

MarketShare, Marketing Management Analytics, ThinkVine, And SymphonyIRI Are Leaders

The marketing mix modeling market is undergoing a transformation as marketers increasingly demand that vendors provide solutions that are updated frequently, can easily aggregate data streams, can...

• Downloads: 1172
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For Marketing Leadership Professionals

Report:Getting Product Ideas Past Stage One

Why The Validation Process Is Critical To Product Strategy Success

"Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

• Downloads: 473
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For Marketing Leadership Professionals

Report:The Forrester Wave™: Community Platforms, Q4 2010

Lithium And Jive Lead The Way, With KickApps Close Behind

In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services offered....

• Downloads: 1542

For Marketing Leadership Professionals

Report:Inquiry Insights: Web 2.0 And Social Media Technologies, Q1 2009

Insights For B2B Marketers

To help technology product managers and marketers better understand shifts in the Web 2.0 and social media landscape, Forrester recently reviewed 4,145 client inquiries on these topics dating back to...

• Downloads: 934

For Marketing Leadership Professionals

Report:B2B Marketers: Tap Into Social Networking Sites To Energize Community Marketing

Social networking sites let members connect and share ideas, insights, and experiences. Business marketers see membership on social sites swell but wonder if marketing there will raise awareness or...

• Downloads: 1237

For Marketing Leadership Professionals

Report:The Enterprise 2.0 Buyer Profile: 2009

The Top Priorities And Needs Of Firms Looking At Enterprise 2.0 Technology

In 2009, nearly one in two businesses will make use of enterprise 2.0 software, a staggering number given that the application of social software to employee collaboration and productivity goals is...

• Downloads: 742

For Marketing Leadership Professionals

Report:Enterprise Web 2.0 Marketing Vendors Will See Price Growth Stagnate Over The Coming Years

The market for Web 2.0 and social media marketing tools has been growing at a rapid clip over the past few years. As the technologies broadened and the deployments deepened, prices rose...

• Downloads: 397

For Marketing Leadership Professionals

Report:The Forrester Wave™: Community Platforms, Q1 2009

Jive Software and Telligent Systems Lead An Emerging Market

Forrester evaluated nine of the 90-plus vendors in the exploding community platforms market. Jive Software and Telligent Systems lead the pack because of their strong administrative and platform...

• Downloads: 2144

For Marketing Leadership Professionals

Report:Time To Rethink Your Corporate Blogging Ideas

With Corporate Blog Credibility Low, Blogging Only Makes Sense As Part Of A Plan

Corporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them. Furthermore, the consumers who say they trust these blogs are the...

• Downloads: 916

For Marketing Leadership Professionals

Report:Vendors: Prepare For Falling Prices For Enterprise Web 2.0 Collaboration And Productivity Apps

The enterprise Web 2.0 market is experiencing an explosion of activity among enterprises seeking collaboration and productivity improvements. While that explosion is placing Web 2.0 technology in the...

• Downloads: 528

For Marketing Leadership Professionals

Report:Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped

Telcos, Cablecos, And ISPs Can Capitalize On Changing Consumer Work Trends

Driven by economic changes like the rising cost of gas, social trends like work-life balance, and the proliferation of collaboration technologies, consumers are changing the way that they work....

• Downloads: 326

For Marketing Leadership Professionals

Report:Lively: Google Enters The Virtual Worlds Space

Does This Signal The Start Of The Next Wave Of Virtual World Development?

After at least a year of rumors, Google has finally unveiled the first iteration of its virtual world, Lively. While not as much of an "open world" or as creatively ambitious as Second Life, to which...

• Downloads: 525

For Marketing Leadership Professionals

Report:IT Departments Play Key Role In The Acquisition And Deployment Of Web 2.0 Technologies

How Technology Marketers Can Grow Their Business By Appealing To IT

Marketing departments, corporate communications, or other lines of business led early enterprise Web 2.0 deployments, with IT departments along for the ride, if they were involved at all. That...

• Downloads: 527

For Marketing Leadership Professionals

Report:A Consumer Market Researcher's Introduction To Reinventing The Corporate Library

Consumer market research professionals have a lot in common with corporate librarians: Both are responsible for putting information in the hands of decision-makers. A new report by Forrester is a...

• Downloads: 439

For Marketing Leadership Professionals

Report:How To Derive Value From B2B Blogging

Engaging Customer Communities In Conversations Is The Key

The number of business-to-business (B2B) firms that started blogging in 2007 plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested...

• Downloads: 1232

For Marketing Leadership Professionals

Report:The Web 2.0 Buyer Profile: 2008

The Top Priorities And Needs Of Firms Looking At Web 2.0 Technology

In 2008, one in three businesses across North America and Europe is planning to invest in Web 2.0 tools and technologies. This attention will be a boon to vendors selling Web 2.0 technology. However,...

• Downloads: 868

For Marketing Leadership Professionals

Report:Inquiry Insights: Web 2.0 Technologies, Q4 2007

Among the many services Forrester offers its clients is the ability to ask Forrester analysts any question at any time. The resulting inquiries are a fascinating look into the minds of Forrester's...

• Downloads: 704

For Marketing Leadership Professionals

Report:Case Study: Northwestern Mutual's Enterprise Web 2.0 Journey

Enterprise adoption of Web 2.0 tools and services is growing, and Northwestern Mutual Life Insurance Company (NM) is among the early adopters. The traditionally conservative company began...

• Downloads: 672

For Marketing Leadership Professionals

Report:Passionate Employees: The Gateway To Enterprise Web 2.0 Sales

Corporate employees are beginning to use Web 2.0 tools such as blogs, podcasts, wikis, RSS, and social networking in their daily lives. The adoption, however, is uneven, with some employees willing...

• Downloads: 166

For Marketing Leadership Professionals

Report:North American Trend Analysis, 2001-2007: Online And PC Education And Career Activities

This Technographics Data Chart looks at the trends for consumers using education software on their PC and using their PCs and the Internet for online education courses and career-related activities....

For Marketing Leadership Professionals

Report:IT Will Measure Web 2.0 Tools Like Any Other App

Tech Marketers Must Prep For Tough Questions About ROI And Business Value

Much of the value of a Web 2.0 deployment is incremental and "soft" in nature, and as a result, clear business value measurement remains elusive. Despite this challenge, the 275 IT decision-makers...

• Downloads: 323

For Marketing Leadership Professionals

Report:Topic Overview: Web 2.0

Today, businesses large and small are looking to understand how Web 2.0 — the next generation of Web sites, applications, and processes — affects them. Most of the technologies comprising...

• Downloads: 2711

For Marketing Leadership Professionals

Report:Efficiency Gains And Competitive Pressures Drive Enterprise Web 2.0 Adoption

Web 2.0 technologies are hitting the mainstream both in consumer and business contexts. Firms using Web 2.0 technologies are driven by gains in worker efficiency and a fear of competitive pressures....

• Downloads: 249

For Marketing Leadership Professionals

Report:Marketing's Role In B2B Blogging

B2B Marketers Should Enlist Blogs To Support Future Sales Processes

Business blogs can shorten sales cycles when they connect decision-makers to the designers and thought leaders who shape new products and services. Unfortunately, B2B blogs are new and evolving; only...

• Downloads: 336

For Marketing Leadership Professionals

Report:Calculating The ROI Of Blogging: A Case Study

A Look At The ROI Of General Motors' FastLane Blog

Forrester used the process outlined in the associated Best Practices document, "The ROI Of Blogging," to calculate the ROI of General Motors' FastLane blog; but, this is not merely an exercise to...

• Downloads: 677