Forrester

For Marketing Leadership Professionals

Report:Inquiry Insights: Web 2.0 And Social Media Technologies, Q1 2009

Insights For B2B Marketers

To help technology product managers and marketers better understand shifts in the Web 2.0 and social media landscape, Forrester recently reviewed 4,145 client inquiries on these topics dating back to...

• Downloads: 934

For Marketing Leadership Professionals

Report:B2B Marketers: Tap Into Social Networking Sites To Energize Community Marketing

Social networking sites let members connect and share ideas, insights, and experiences. Business marketers see membership on social sites swell but wonder if marketing there will raise awareness or...

• Downloads: 1237

For Marketing Leadership Professionals

Report:The Enterprise 2.0 Buyer Profile: 2009

The Top Priorities And Needs Of Firms Looking At Enterprise 2.0 Technology

In 2009, nearly one in two businesses will make use of enterprise 2.0 software, a staggering number given that the application of social software to employee collaboration and productivity goals is...

• Downloads: 742

For Marketing Leadership Professionals

Report:Enterprise Web 2.0 Marketing Vendors Will See Price Growth Stagnate Over The Coming Years

The market for Web 2.0 and social media marketing tools has been growing at a rapid clip over the past few years. As the technologies broadened and the deployments deepened, prices rose...

• Downloads: 397

For Marketing Leadership Professionals

Report:Time To Rethink Your Corporate Blogging Ideas

With Corporate Blog Credibility Low, Blogging Only Makes Sense As Part Of A Plan

Corporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them. Furthermore, the consumers who say they trust these blogs are the...

• Downloads: 916

For Marketing Leadership Professionals

Report:Vendors: Prepare For Falling Prices For Enterprise Web 2.0 Collaboration And Productivity Apps

The enterprise Web 2.0 market is experiencing an explosion of activity among enterprises seeking collaboration and productivity improvements. While that explosion is placing Web 2.0 technology in the...

• Downloads: 528

For Marketing Leadership Professionals

Report:Lively: Google Enters The Virtual Worlds Space

Does This Signal The Start Of The Next Wave Of Virtual World Development?

After at least a year of rumors, Google has finally unveiled the first iteration of its virtual world, Lively. While not as much of an "open world" or as creatively ambitious as Second Life, to which...

• Downloads: 525

For Marketing Leadership Professionals

Report:IT Departments Play Key Role In The Acquisition And Deployment Of Web 2.0 Technologies

How Technology Marketers Can Grow Their Business By Appealing To IT

Marketing departments, corporate communications, or other lines of business led early enterprise Web 2.0 deployments, with IT departments along for the ride, if they were involved at all. That...

• Downloads: 527

For Marketing Leadership Professionals

Report:How To Derive Value From B2B Blogging

Engaging Customer Communities In Conversations Is The Key

The number of business-to-business (B2B) firms that started blogging in 2007 plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested...

• Downloads: 1232

For Marketing Leadership Professionals

Report:The Web 2.0 Buyer Profile: 2008

The Top Priorities And Needs Of Firms Looking At Web 2.0 Technology

In 2008, one in three businesses across North America and Europe is planning to invest in Web 2.0 tools and technologies. This attention will be a boon to vendors selling Web 2.0 technology. However,...

• Downloads: 868

For Marketing Leadership Professionals

Report:Inquiry Insights: Web 2.0 Technologies, Q4 2007

Among the many services Forrester offers its clients is the ability to ask Forrester analysts any question at any time. The resulting inquiries are a fascinating look into the minds of Forrester's...

• Downloads: 704

For Marketing Leadership Professionals

Report:Case Study: Northwestern Mutual's Enterprise Web 2.0 Journey

Enterprise adoption of Web 2.0 tools and services is growing, and Northwestern Mutual Life Insurance Company (NM) is among the early adopters. The traditionally conservative company began...

• Downloads: 673

For Marketing Leadership Professionals

Report:Passionate Employees: The Gateway To Enterprise Web 2.0 Sales

Corporate employees are beginning to use Web 2.0 tools such as blogs, podcasts, wikis, RSS, and social networking in their daily lives. The adoption, however, is uneven, with some employees willing...

• Downloads: 166

For Marketing Leadership Professionals

Report:IT Will Measure Web 2.0 Tools Like Any Other App

Tech Marketers Must Prep For Tough Questions About ROI And Business Value

Much of the value of a Web 2.0 deployment is incremental and "soft" in nature, and as a result, clear business value measurement remains elusive. Despite this challenge, the 275 IT decision-makers...

• Downloads: 323

For Marketing Leadership Professionals

Report:Topic Overview: Web 2.0

Today, businesses large and small are looking to understand how Web 2.0 — the next generation of Web sites, applications, and processes — affects them. Most of the technologies comprising...

• Downloads: 2711

For Marketing Leadership Professionals

Report:Efficiency Gains And Competitive Pressures Drive Enterprise Web 2.0 Adoption

Web 2.0 technologies are hitting the mainstream both in consumer and business contexts. Firms using Web 2.0 technologies are driven by gains in worker efficiency and a fear of competitive pressures....

• Downloads: 249

For Marketing Leadership Professionals

Report:Marketing's Role In B2B Blogging

B2B Marketers Should Enlist Blogs To Support Future Sales Processes

Business blogs can shorten sales cycles when they connect decision-makers to the designers and thought leaders who shape new products and services. Unfortunately, B2B blogs are new and evolving; only...

• Downloads: 336

For Marketing Leadership Professionals

Report:The ROI Of Blogging

The "Why" And "How" Of External Blogging Accountability

Many large companies stand on the brink of blogging, yet they are unwilling to take the plunge. Others, having dove in early, now face the challenge of managing existing blogs without the ability to...

• Downloads: 895

For Marketing Leadership Professionals

Report:Calculating The ROI Of Blogging: A Case Study

A Look At The ROI Of General Motors' FastLane Blog

Forrester used the process outlined in the associated Best Practices document, "The ROI Of Blogging," to calculate the ROI of General Motors' FastLane blog; but, this is not merely an exercise to...

• Downloads: 677