Forrester

For Chief Information Officer Professionals

Blog:Google’s Motorola Acquisition Is About The Multidevice, Multiconnection World — And Patents

    Google today announced its intent to purchase Motorola Mobility for $12.5 billion. While Google assures its other Android licensees that the platform will remain open and license-free,...

For Marketing Leadership Professionals

Report:Google Wallet Is Not About Mobile Payments

Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

• Downloads: 1237

For Marketing Leadership Professionals

Report:We Can Hear You Now

Use Voice Interaction Technology As A Product Differentiator

Voice interaction technology has made steady advances both in quality and breadth of application in recent years. Product strategists should seize the opportunity to selectively integrate voice into...

• Downloads: 223

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Marketing Leadership Professionals

Report:Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Downloads: 719

For Chief Information Officer Professionals

Blog:Apple Affirms The Power Of Its Ecosystem Ahead Of Microsoft's Renewed Challenge

With Apple's launch of the iPhone 5 and myriad new device announcements from Amazon, HTC, Motorola, Nokia, and Samsung, we pointed out that these devices are just one element of a broader...

For Chief Information Officer Professionals

Blog:Product Strategists: Strive To Be Like Steve

The outpouring of remembrance and appreciation of Steve Jobs reflects the breadth of his influence: on technology, on industries ranging from music to retail, on consumer behavior, and on individuals...

For Marketing Leadership Professionals

Tool:BlackBerry And Apple Dominate The US Smartphone Market Today

For Marketing Leadership Professionals

Report:Nokia And Microsoft Tie The Smartphone Knot

Their Market Disrupted, Both Require Differentiation To Succeed

Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

• Downloads: 423
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For Marketing Leadership Professionals

Report:A Rebirth Of Competition In Mobile Connections

Product Strategists Gain Flexibility But Face Increased Complexity

While the US mobile market is fiercely competitive, unlike the fixed line market, the past decade has seen significant consolidation; today, the top four operators hold five in six subscriptions. But...

• Downloads: 676

For Marketing Leadership Professionals

Report:AT&T Leaps Back To The Top With T-Mobile Buy

Device And App Product Strategists Must Scale Up To Keep Up

Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in the...

• Downloads: 233

For Chief Information Officer Professionals

Blog:BB10 Provides Slim Hope For BlackBerry

The long, much-delayed wait is over. Today RIM took the formal wraps off its new BB10 platform and the first two smartphones running the OS: the all-touch Z10 and the Q10 that will carry the...

For Chief Information Officer Professionals

Blog:Nokia And Microsoft Unite To Establish Relevance In Smartphones

Nokia’s announcement in London on Friday that Microsoft’s Windows Phone would be its primary smartphone platform for the future represents a dramatic shift in its smartphone strategy, one...

For CIO Professionals

Report:Prepare For Adaptive Mobile Networks

Small-Cell Technologies Will Transform Both Carrier And Corporate Networks

Mobile connections are increasingly vital to the productivity and efficiency of the businesses that CIOs support, and wireless networks are undergoing radical changes to deliver high-quality...

• Downloads: 353
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For Marketing Leadership Professionals

Report:The Global Mainstreaming Of Smartphones

Understanding Global Smartphone Adoption Today And Tomorrow

In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone...

• Downloads: 1407

For CIO Professionals

Report:Mobile Computing: It's All About The Ecosystem

Competition Shifts From Devices To Ecosystems

CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

• Downloads: 359
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For Chief Information Officer Professionals

Blog:Google Is Right When It Says That Mobile Payments Are Just Starting

Today Google announced its Google Wallet product, along with partners Sprint, Citi, MasterCard, and First Data (Forrester clients can read our more detailed take on this announcement here). While...

For Marketing Leadership Professionals

Client Inquiry:Windows Phone 7 Outlook

Does Forrester think that the Win7 smartphones will establish a significant share of market?

For Marketing Leadership Professionals

Client Inquiry:Consumer Usage Of Mi-Fi Routers

What are the trends in consumer usage of Mi-Fi Routers (compact wireless routers that act as mobile Wi-Fi hotspots)?

For Marketing Leadership Professionals

Client Inquiry:The Future Of Phone Numbers

When will we see mobile and home telephone numbers (E.164 numbers) replaced by addresses, such as a SIP address? The UK Payments Council is proposing to use a mobile number as a unique identifier in...

For Marketing Leadership Professionals

Report:Phone-Based Navigation Continues To Grow Rapidly In 2010

In May 2009, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent...

• Downloads: 317

For Marketing Leadership Professionals

Report:Microsoft Bets Big On Skype

Redmond Will See Little Revenue, But Integrating Skype Will Bolster Products

Microsoft announced its decision to purchase voice over IP (VoIP) innovator Skype for a jaw-dropping $8.5 billion, acquiring 660 million users around the world — though barely 1% of these are...

• Downloads: 276

For Marketing Leadership Professionals

Client Inquiry:Trends In Apps And Smartphones

What are the trends in apps and smartphones, along with platforms, in the past year?

For Marketing Leadership Professionals

Client Inquiry:Trends In Mobile Broadband

1. Who controls wireless broadband? Who are the players? What does the marketplace look like? 2. What are the future trends for broadband traffic (e.g., Netflix accounts for 30% of US web traffic)?

For Chief Information Officer Professionals

Blog:Galaxy S 4 Launch Reveals Samsung's New Market Position

  At Samsung's New York City launch event for its latest flagship smartphone, the Galaxy S 4, the company continued the "thumb in Apple's eye" approach that has characterized its...