Forrester

For Sales Enablement Professionals

Report:Assessing Your Content Management Processes And Organization

B2B marketers across all industries are investing more into creating digital content to generate new business opportunities, nurture existing sales or marketing leads, and to encourage deeper...

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For Sales Enablement Professionals

Report:European Tech Marketing Continues To Be Different

This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

• Downloads: 33

For Sales Enablement Professionals

Report:Demand Insights: The SMB Software Market 2011

SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch

For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations...

• Downloads: 786
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For Sales Enablement Professionals

Report:Demand Insights: The SMB Software Market 2010

Small And Medium-Size Businesses Are Defying Gravity

Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as...

• Downloads: 1004

For Sales Enablement Professionals

Report:Demand Insights: The SMB Software Market

Where Small And Medium-Size Businesses Are Investing

Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology...

• Downloads: 972

For Sales Enablement Professionals

Report:The Content Management Market Goes Mini-Vertical

ECM Vendors Are Thinking Small For Bigger Impact

Fragmentation and blurry boundaries among offerings create big challenges for enterprise content management (ECM) tech marketers to distinguish their products. How are enterprising ECM vendors...

• Downloads: 365