Enterprise Content Management

Enterprise content management is an integrated approach to managing documents, web content, and digital assets.

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5 results in Reports

  • Enterprise Content Management (ECM)
  • Sales Enablement
  • For Sales Enablement Professionals

    Report:European Tech Marketing Continues To Be Different

    This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

    • Downloads: 57
  • For Sales Enablement Professionals

    Report:Demand Insights: The SMB Software Market 2011

    SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch

    For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations...

    • Downloads: 860
  • For Sales Enablement Professionals

    Report:Demand Insights: The SMB Software Market 2010

    Small And Medium-Size Businesses Are Defying Gravity

    Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as...

    • Downloads: 1035
  • For Sales Enablement Professionals

    Report:Demand Insights: The SMB Software Market

    Where Small And Medium-Size Businesses Are Investing

    Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology...

    • Downloads: 992
  • For Sales Enablement Professionals

    Report:The Content Management Market Goes Mini-Vertical

    ECM Vendors Are Thinking Small For Bigger Impact

    Fragmentation and blurry boundaries among offerings create big challenges for enterprise content management (ECM) tech marketers to distinguish their products. How are enterprising ECM vendors...

    • Downloads: 369