Forrester

For eBusiness & Channel Strategy Professionals

Report:Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits

A Forrester Technographics Digital Consumer Community Report

In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...

• Downloads: 6

For eBusiness & Channel Strategy Professionals

Tool:Landscape Of Vendors

Discussion:Do you have examples of video integrated into eCommerce? (either good or bad!)

I'd like to say hello to our community here and introduce myself as the new Principal Analyst covering Retail eCommerce, primarily in Europe, though not exclusively. Currently, I'm so new that I...

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Web-Influenced Retail Sales Forecast, 2010 To 2015 (US)

ForecastView Spreadsheet

Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares,...

• Downloads: 17

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Insurance Forecast, 2010 To 2015 (Europe-7)

ForecastView Spreadsheet

Online Insurance Forecast: Includes online buyers for motor insurance, home insurance, and other insurance policies. In addition, the forecast includes average online premium paid for motor and home...

• Downloads: 7

For eBusiness & Channel Strategy Professionals

Tool:Forrester's Travel Website Functionality Benchmark

Discussion:Which companies are getting ratings & reviews right?

We know that ratings and reviews are one of the most important things consumers look at before they purchase an item.  Even so, not all of this content is useful and not all eBusinesses use them to...

For eBusiness & Channel Strategy Professionals

Report:Case Study: State Farm Bank Pilots A Mobile Wallet

Forrester believes that the next stage of mobile banking will center on payments and commerce. Developments in 2012 are moving in that direction with bank rollouts of advanced money movement...

• Downloads: 371
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Tool:The Mobile Web Is Uncharted Territory For Many Online Retailers

For eBusiness & Channel Strategy Professionals

Client Inquiry:Policy Administration Platform Alternative Vendors

A large P&C insurance company is looking to replace its current policy administration platform that is being sunsetted by the software vendor and is having trouble coming up with a list of...

For eBusiness & Channel Strategy Professionals

Tool:Navigation And Product Detail Pages Are Key Investment Areas

For eBusiness & Channel Strategy Professionals

Report:The Art And Science Of Retail eCommerce

Executive Overview: The Retail eCommerce Playbook

As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

• Downloads: 1098
• Comments: 4
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Discussion:eBusiness opening at Marriott: Director, Marriott.com On-Site Marketing & Merchandising

Marriott's eBusiness Team is hiring!  The Director, On-site Marketing & Merchandising will lead a team  focused on growing Marriott.com conversion and revenue per customer  through 1) better...

For eBusiness & Channel Strategy Professionals

Blog:Lessons from Toys R Us and Nordstrom

The 2012 Shop.org Annual Summit, the prestigious eCommerce confab, was held this past week in Denver.  I got the chance to emcee the event and meet the keynote speakers.  And the lineup was...

For eBusiness & Channel Strategy Professionals

Report:Top Three Ways Manufacturers Can Drive Higher Conversion Rates Through The Online Retail Channel

A Joint Study With Channel Intelligence Examines Best Practices Regarding Online Conversion

To better understand how manufacturers can increase the ultimate conversion rate on leads they send to online retailer websites, Forrester teamed up with Channel Intelligence to analyze the patterns...

• Downloads: 499

For eBusiness & Channel Strategy Professionals

Report:Collaborative Advice

Using Digital Touchpoints To Enhance Advisor-Client Relationships

In the past, financial advisors and agents typically didn't involve clients in the advice generation process. They worked their magic behind the scenes and then presented clients with the final...

• Downloads: 342

For eBusiness & Channel Strategy Professionals

Report:The ROI Of Mobile Banking

By-The-Numbers Business Case Is Lukewarm Today, But Advanced Functionality And Elusive Benefits Suggest Greater Returns Lie Ahead

Consumer adoption of mobile banking has accelerated over the past few years. In the US, the proportion of online adults who are mobile bankers has quadrupled from 4% in 2006 to 16% at the end of...

• Downloads: 1263
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Discussion:Key Trends In B2B eCommerce For 2013

For eBusiness & Channel Strategy Professionals

Report:Establishing A Global Direct Online Sales Footprint

An Analysis Of B2C Manufacturers' International Expansion

Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

• Downloads: 601
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For eBusiness & Channel Strategy Professionals

Client Inquiry:What Are Industry Standards For Email Turnaround Time?

I need report data on recent industry standards for email turnaround time. There is a standard of 22 hours cited in Forrester's November 24, 2009, "Using Email Customer Service to Keep Customers On...

For eBusiness & Channel Strategy Professionals

Blog:The Brick-And-Mortar Renaissance

Since the 1970’s, retail stores have slowly undergone a digital evolution. POS systems replaced cash registers, credit cards became the payment norm, and security tags reminded shoppers to pay....

For eBusiness & Channel Strategy Professionals

Tool:"Cautious Optimism" Defines Insurer Sentiment In 2010

For eBusiness & Channel Strategy Professionals

Playbook:The Mobile eBusiness Playbook

Boost Customer Relationships Through Mobile Services

eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Retail Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in August 2012 of 4,631 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,631), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Online Survey, Q4 2011 (US)

Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...