About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
A Forrester Technographics Digital Consumer Community Report
In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...
These data charts present the results of Forrester's 2011 BPM Center Of Excellence Online Survey.

These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...
Road Map: The Cloud Computing Playbook
Early in 2011, Forrester made a series of predictions about the future of cloud computing for that year. With 2012 now upon us, it's time to evaluate last year's predictions and introduce new...

The European outsourcing market has continued to see a high level of activity over the past 24 months, with Forrester tracking 340 deals in 2010 and 220 deals in the first half of 2011. However, as...
Executive Overview: The Retail eCommerce Playbook
As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

Why Customer Experience Professionals Need To Have A Seat At The Table When Their Companies Make Pricing Decisions
Customers consciously or unconsciously judge pricing as part of their experiences with a company. Pricing both sets expectations for an experience and affects perceptions and recollections of that...

A Joint Study With Channel Intelligence Examines Best Practices Regarding Online Conversion
To better understand how manufacturers can increase the ultimate conversion rate on leads they send to online retailer websites, Forrester teamed up with Channel Intelligence to analyze the patterns...
An Analysis Of B2C Manufacturers' International Expansion
Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

Forrester conducted an online survey fielded in August 2012 of 4,631 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,631), there is 95% confidence that...
Forrester conducted an online survey fielded in November 2011 of 4,030 US Hispanic individuals ages 18 to 75. For results based on a randomly chosen sample of this size (N = 4,030), there is 95%...
Key Considerations For International Online Retailers
International online retailers are targeting Australia because its economy is strong, eCommerce is booming, and the country is both familiar to Westerners and fairly easy to enter. If they are ready,...
Canada Is Like The US In Growth, But Different In Mix Of Purchases
Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...
The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social...
How eBusiness Leaders Should Approach Mobile As A Sales And Service Channel
Across the globe, the mobile channel is growing at a rapid rate. eBusiness and channel strategy leaders at B2B and B2C firms are at the forefront: 94% of eBusiness managers we surveyed are either...