Forrester

For CIO Professionals

Tool:Employee Advocacy By Profession

For CIO Professionals

Tool:How Advocacy Relates To Tech Behaviors In North America

For Security & Risk Professionals

Client Inquiry:Is The USA Patriot Act A "No Go" For EU Companies That Want To Use US Cloud Services?

We plan to move our mailing and collaborative systems to the cloud where main actors are US companies and subject to the USA Patriot Act. How do European companies deal with this US law? Is the...

For CIO Professionals

Tool:Survey Demographics

For Marketing Leadership Professionals

Report:Forrester Research Online Display Advertising Forecast, 2011 To 2016 (Western Europe)

ForecastView Spreadsheet

Total advertising spending by country and online display spending for each of the 17 Western European countries. Online display spending is further segmented by media format. Includes historical data...

• Downloads: 1

For Marketing Leadership Professionals

Tool:Most Financial Firms Allow User Posts On Their Facebook Pages, But Few Respond

For CIO Professionals

Survey:Forrsights Business Decision-Makers Survey Q4 2012

Forrester's Forrsights Business Decision-Makers Survey, Q4 2012, was fielded to 3,616 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

For Infrastructure & Operations Professionals

Report:Case Study: KLM Air France Reaches New Heights Through Application Deployment Automation

AirFrance-KLM Saved Valuable Time And Money Through Optimization Of Its Deployment Process

AirFrance-KLM strives to achieve profitable growth that contributes to both its own corporate aims and economic and social development. Today's airline industry needs to keep its balance in the face...

• Downloads: 221

For CIO Professionals

Tool:Overall Allocations To IT Functional Activities

For Sourcing & Vendor Management Professionals

Report:Most Firms Will Use Multiple WAN Technologies

The Mix Will Shift Over Time, But IP WANs Are Here To Stay

Organizations of all sizes are abandoning legacy telecommunications technologies in favor of all-IP wide-area networks (WANs) to support intersite connectivity. Laggards are being pushed off of older...

• Downloads: 501

For Sourcing & Vendor Management Professionals

Tool:Market Presence Distribution Across Regions, By Vendor

For Security & Risk Professionals

Report:Five Steps To Build An Effective Threat Intelligence Capability

Tools And Technology: The Security Architecture And Operations Playbook

Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

• Downloads: 477
• Comments: 2
• Rating:

For Consumer Product Strategy Professionals

Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

ForecastView Spreadsheet

Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

• Downloads: 2

For eBusiness & Channel Strategy Professionals

Report:eBusiness Professionals In Financial Services: Social Media Is About More Than Just Marketing

eBusiness Has A Key Role In The Understanding And Usage Of Social Media

Forrester recently published an analysis of the social habits of financial service customers along with a scan of current regulations and existing social marketing efforts. Overall, social media...

• Downloads: 576

For CIO Professionals

Tool:North America And Europe Allocate IT Budget Similarly

For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Banking Forecast, 2012 To 2017 (EU-7)

ForecastView Spreadsheet

Adoption of online banking by individual adults in the EU-7 countries of France, Germany, Italy, Netherlands, Spain, Sweden, and UK. The forecast reports the addressable market and...

• Downloads: 4

For Sourcing & Vendor Management Professionals

Tool:Enterprises' Buying Intentions For Various "As-A-Service" Offerings

For Marketing Leadership Professionals

Report:Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

An Empowered Report

Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated...

• Downloads: 374

For Sales Enablement Professionals

Tool:Average Grades For Content

For eBusiness & Channel Strategy Professionals

Report:Servicing The Multichannel Buyer In Europe

Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...

• Downloads: 646

For Marketing Leadership Professionals

Tool:Calculating The Media Fragmentation Index

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of The European Online Consumer

An Empowered Report: How Online And Mobile Behaviors Are Changing

For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. Our trending data shows that while consumers are continuing to expand their online behaviors,...

• Downloads: 284

For CIO Professionals

Tool:Allocation Of IT Budget By Industry

For Sourcing & Vendor Management Professionals

Report:Mitigate Risk And Maximize Value In Service-Level Definitions

Today's Outsourcing Service Levels Don't Cover Client's Business Needs

As more companies build out IT and business service catalogs, the business relevance of strong service levels is increasing. Unfortunately, most service levels are poorly defined and don't support...

• Downloads: 628
• Comments: 1
• Rating:

For Marketing Leadership Professionals

Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

ForecastView Spreadsheet

Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

• Downloads: 3