Forrester

For eBusiness & Channel Strategy Professionals

Blog:Why Visa’s V.me Digital Wallet Matters To eBusiness

I attended a briefing from Visa Europe yesterday, about its V.me digital wallet. Here’s what Visa said: V.me is more than a mobile digital wallet. Customers will be able to use V.me to make...

For eBusiness & Channel Strategy Professionals

Blog:The Art and Science of Building a World-Class B2B eCommerce Business

B2B eCommerce executives today don’t lack for data. What they’re screaming for is insight. With our new playbooks framework, busy executives can go to one place to dip their toes in a...

For eBusiness & Channel Strategy Professionals

Blog:How Social, Mobile, And Tablets Are Revolutionizing Consumer Banking

Everyone is talking about it, everyone is doing it, and everyone wants one. Social, mobile, and tablets are creating digital banking disruption and fundamentally shaking up how banks interact with...

For eBusiness & Channel Strategy Professionals

Report:What Drives Retention And Sales In US Banking?

Using Regression Modeling To Better Understand The Drivers Of Acquisition, Retention, And Cross-Selling In Banking

In 2012, the age of the customer is in full swing. Gone are the days when companies could simply offer their services and customers could choose to take them or leave them — today, companies...

• Downloads: 417
• Comments: 1

For eBusiness & Channel Strategy Professionals

Report:Rank Yourself With The eBusiness Maturity Model

Assessment: The Retail eCommerce Playbook

As retail companies evaluate their eCommerce opportunities, establishing a level set of their current strengths and weaknesses is essential. In 2008, Forrester introduced its proprietary eBusiness...

• Downloads: 851
• Comments: 1

For eBusiness & Channel Strategy Professionals

Blog:Why The Future Of Insurance Will Be Mobile And What Will It Mean For Insurance Business Models

Anybody out there who doesn't have a mobile device, raise your hand...just what I thought. The explosion of mobile phones and apps in the everyday lives of consumers--and agents--is powering big...

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Consumer Technology Online Survey Q4 2012

Forrester conducted an online survey fielded in August and September 2012 of 13,518 European individuals ages 16 to 92. For results based on a randomly chosen sample of this size (N = 13,518), there...

Discussion:Why Every Retailer Needs An Online Marketplace

Does Forrester have any research on wholesale distribution? This is an industry that is way behind in terms of eBusiness maturity specifically eCommerce and mobility. I sense that this industry is...

For eBusiness & Channel Strategy Professionals

Blog:Context Is King In Mobile

  If you are at the deYoung museum in San Francisco and do a search on “painting,” you might be looking for a Van Gogh. If you are in Home Depot and do a search on...

For eBusiness & Channel Strategy Professionals

Blog:Financial Services eBusiness Teams Need A Tablet Strategy

Tablets are cool! The intuitive design and the standard features of tablets make it possible for digital financial services teams to create compelling customer experiences and support bank advisors...

For eBusiness & Channel Strategy Professionals

Blog:Top 10 Ways My Mobile Travel Apps Disappointed On Travel Day

Is it me or my expectations? My mobile travel applications have only improved over the past 12 months (and I mean this sincerely), but my disappointment has never been so acute. Why? My expectations...

For eBusiness & Channel Strategy Professionals

Blog:Mobile Context Moves To Forefront On Android (From Google I/O)

Mobile services must be contextual. Screens are small. Interfaces are limited. Consumers are task-oriented. “I want to pay a bill” or “I need to make this shopping list before my...

For eBusiness & Channel Strategy Professionals

Blog:We’re hiring in Australia!

  0in;line-height:16.8pt;background:white">We have just opened a Senior Analyst position focused on helping Marketing & Strategy professionals out of Forrester’s Sydney, Australia...

For eBusiness & Channel Strategy Professionals

Report:Mobile Maturity Equates To Mobile Competency

Assessment: The Mobile eBusiness Playbook

eBusiness professionals began in earnest to develop mobile services with the launch of the Apple App Store in 2008. They now have four-plus years of experience under their belts. Initially they...

• Downloads: 307
• Comments: 1
• Rating:

Discussion:Mobile Technologies That Drive Sales

Discussion:EU Mobile Commerce Forecast, 2012 To 2017

Hi, Would you have forecasts for North America?

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Downloads: 343

For eBusiness & Channel Strategy Professionals

Blog:Seizing Opportunity From Digital Disruption

I recently wrote a post about "eBusiness professionals edging closer and closer to the C-Suite. It's happening across many organizations and has a lot of implications -- from eBusiness pros...

For eBusiness & Channel Strategy Professionals

Blog:US Mobile Retail Sales To Top $12 Billion In 2013

The rapid growth and ubiquity of smartphones has led many to conclude that a significant portion of Internet activity, including shopping, will migrate to these mobile devices. To help eBusiness...

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

eBusiness Budgets Rise Again . . . And Will Continue To Grow

eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B firms increasingly are entering the eBusiness...

• Downloads: 492
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For eBusiness & Channel Strategy Professionals

Report:Global Retail Behaviors, 2011

A Technographics® Global Overview Report

The Internet plays an important role in consumers' retail habits across the world. Our 2011 data shows that the majority of global online consumers already shop online — and this isn't limited...

• Downloads: 94

For eBusiness & Channel Strategy Professionals

Report:The State Of North American Digital And Multichannel Banking 2013

Multichannel Strategy Is More Of A Pipe Dream Than Reality

The rapid development of customer touchpoints and rising customer expectations turn up the pressure on eBusiness professionals at retail banks to continue investing in digital channels. Yet few...

• Downloads: 413
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Discussion:How Clients Want To Interact With Financial Advisors

Discussion:The Purchase Path Of Online Buyers

Discussion:Case Study: State Farm Bank Pilots A Mobile Wallet

I think you misunderstand the differences between mobile payment and mobile wallets. State Farm solution is merely a mobile payment solution, just like starbucks solution. A wallet is a solution...