Forrester

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services Online Survey, Q4 2012 (US)

Forrester conducted an online survey fielded in November 2012 of 4,501 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,501), there is 95% confidence...

For eBusiness & Channel Strategy Professionals

Report:Collaborative Advice

Using Digital Touchpoints To Enhance Advisor-Client Relationships

In the past, financial advisors and agents typically didn't involve clients in the advice generation process. They worked their magic behind the scenes and then presented clients with the final...

• Downloads: 339

For eBusiness & Channel Strategy Professionals

Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

Disruption Drives 12 Trends In Digital Insurance Agendas

There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

• Downloads: 59

For eBusiness & Channel Strategy Professionals

Report:Why The Digital Wallet Wars Matter

Smart, Convenient Commerce Experiences Will Win

Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant...

• Downloads: 1111
• Comments: 4
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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services, Media, And Marketing Survey, 2013 (Canada)

Forrester conducted an online survey fielded in March 2013 of 5,504 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,504), there is 95% confidence...

For eBusiness & Channel Strategy Professionals

Report:What Drives Retention And Sales In US Banking?

Using Regression Modeling To Better Understand The Drivers Of Acquisition, Retention, And Cross-Selling In Banking

In 2012, the age of the customer is in full swing. Gone are the days when companies could simply offer their services and customers could choose to take them or leave them — today, companies...

• Downloads: 417
• Comments: 1

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Financial Services Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in June 2012 of 11,413 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 11,413), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Benchmark Survey, Q3 2012 (Brazil, Mexico)

Forrester conducted a face-to-face survey fielded from May to July 2012 of 6,109 individuals ages 16 to 75 in the top urban cities in Brazil (including São Paulo, Rio de Janeiro, Recife, Porto...

For eBusiness & Channel Strategy Professionals

Report:Segmenting Buyers: Introducing Super Buyers, Connected Traditionalists, And Traditionalists

A Technographics® Data Essentials Report

For US consumers, the shopping experience has moved beyond the in-store experience and involves multiple other channels. Online shopping now accounts for a significant part of consumers' wallet share...

• Downloads: 109

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Media And Advertising Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in July 2012 of 5,030 US online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 5,030), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:Latin American Technographics® Online Benchmark Survey, Q3 2012 (Argentina, Brazil, Mexico)

Forrester conducted an online survey fielded in July and August 2012 of 6,008 individuals ages 16 to 75 in top urban areas/provinces of Argentina and top urban areas/states of Brazil and Mexico. In...

For eBusiness & Channel Strategy Professionals

Survey:Asia Pacific Technographics® China Survey, Q4 2012

Forrester Research conducted an online survey in December 2012 of 4,108 consumers ages 18 and older in metropolitan China (including Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, Nanjing, Shenyang,...

For eBusiness & Channel Strategy Professionals

Survey:Hispanic Technographics® Online Survey Q4 2012 (US)

Forrester conducted an online survey fielded in November 2012 of 4,032 US Hispanic individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,032), there is 95%...

For eBusiness & Channel Strategy Professionals

Report:Community Speaks: A Look Into Consumers' 2012 Holiday Season Shopping Habits

A Forrester Technographics Digital Consumer Community Report

In recent years, we have seen a continued increase in online shopping around the holidays. Forrester's US Online Holiday Retail Forecast, 2012 again showed an increase in consumer spending; online...

• Downloads: 6

For eBusiness & Channel Strategy Professionals

Report:eBusiness Teams' Two Paths To Cross-Channel Measurement Success

In The Long Term, Cross-Channel Measurement Is An Enterprisewide Concern, But In The Near Term, eBusiness Must Act Now

eBusiness and channel strategy professionals have a lot on their plates these days: Consumers are moving across channels for sales and service, spanning digital touchpoints like Twitter and public...

• Downloads: 179

For eBusiness & Channel Strategy Professionals

Report:European Online Retail: Five Trends To Watch In 2013

European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

• Downloads: 339

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Consumer Deep Dive: Investigating The Customer Life Cycle (Engage Phase) Survey, Q2 2012 (US)

Forrester conducted an online survey fielded in June 2012 of 4,506 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,506), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Report:Digital Insurance Teams Need A Tablet Strategy

The intuitive design and the standard features of tablets make it possible for digital insurance teams to create compelling customer experiences and support insurance agents in an effective and...

• Downloads: 380
• Comments: 1
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For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Telecom And Devices Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in July 2012 of 4,731 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,731), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Benchmark Survey, Q3 2012

Forrester conducted a survey from April to June 2012 of 22,662 European individuals ages 16 and older in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. For results based on a...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Online Benchmark Survey (Part 2), Q3 2012 (US, Canada)

Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Retail Online Benchmark Recontact Survey, Q3 2012 (US)

Forrester conducted an online survey fielded in August 2012 of 4,631 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,631), there is 95% confidence that...

For eBusiness & Channel Strategy Professionals

Survey:North American Technographics® Benchmark Survey, Q3 2012 (US, Canada)

Forrester conducted a mail survey fielded from April to June 2012 of 12,181 US and Canadian households and individuals ages 18 and older. For results based on randomly chosen samples of these sizes...

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Online Benchmark Survey, Q3 2012

Forrester conducted an online survey fielded in July 2012 of 20,778 European individuals in France, Germany, Italy, the Netherlands, Poland, Spain, Sweden, and the UK. This survey is based on an...

For eBusiness & Channel Strategy Professionals

Report:Brand Engagement The Consumer Way

A Technographics® Data Essentials Report

Consumers connect with brands throughout the customer life cycle — they engage, discover, explore, and buy using a variety of channels. Companies today understand that engagement and positive...

• Downloads: 96