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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
CIOs Must Plan Now For New Systems Of Engagement
By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP...

This case study is from TJ Keitt and my social business playbook report, “The Road To Social Business Starts With A Burning Platform.” A social business harnesses mobile technology...
My colleague Gene Leganza has pulled off a consumerization coup for enterprise architects (EAs) and those who work with them. EAs must wrestle with the best way to harness the innovation of HEROes --...

Empowered Employees Solve Customer Problems: Find Them And Help Them
Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...
Executive Overview: The CIO's Mobile Engagement Playbook
CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

(updated 10:10 ET 4/11/2013 for clarity) The Death Of The PC Era. Pah. As my friend John McCarthy is fond of saying, "that does not qualify as analysis." PCs, like cars and shoes and dishwashers, are...
The Z10 is a beautiful device: designers Todd Wood, Don Lindsay, and their teams have done a great job with the industrial design, the swipe-rich interaction gestures, and a whole lot more. The Z10...
How US Information Workers Adopt And Use Technology
This report is a graphical analysis of Forrester's Q2 2011 US Workforce Technology And Engagement Online Survey of 4,985 US information workers. Armed with this baseline data from every US industry,...
Happy New Year! I love holidays because the fog of daily work lifts and important things become clearer. This year, over Christmas, what became suddenly and sparkingly clear is that mobile’s...
Apple mastered the role of mass market volume and the role of the content ecosystem when it took iPod down market with the iPod Mini in 2004 and iPod Shuffle and iPod Nano in 2005, even as it...
Here's the Tweet-length version of the analysis: "3 bullet analysis of Kenexa: 1) IBM needs to sell to biz tech buyers. 2) IBM bought an HR app suite - good. 3) Is salesforce.com next?" Okay, so...
I'm not going to comment on the $8.5B purchase price, though I'm sure Marc Andreesen's investment company is happy with their return. And I'm not going to comment on the impact on...
Building A Foundation To Enable Next-Generation Mobile Services
CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

Employees' Choices And Dollars Dictate The Rise Of Android And Apple Devices
More than half of US information workers pay for their smartphones and monthly plans, and three-quarters pick the smartphone they want rather than accept IT's choice. What does consumerization's...
Adobe, Cisco, IBM, And Microsoft Lead In The Web Meeting Scenario
In Forrester's 60-criteria evaluation of Web conferencing vendors, we found that traditional vendors Adobe, Cisco, IBM Sametime, and Microsoft's two offerings led the pack because of their breadth...
Colleague Nate Elliott has gloriously announced Forrester's sixth annual Groundswell Awards. I've cut and pasted his announcement below. (Thanks, Nate!) We want to recognize your good...
Take Seven Steps Now Under The Charter Of A Mobility Council
Smartphones, tablets, and the rise of bring-your-own (BYO) devices have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development to...

Groundswell technology comes to consumers first. At home, we get social, mobile, video, and cloud services pitched to us 24x7. Facebook, Android, iPad, Foursquare, Google, YouTube, Office Web Apps,...
An Empowered Report: An Empowered Maturity Model Drives The Conversation
Does your organization empower employees to solve the problems of empowered customers? If not, why not? What do you need to do? To build momentum on your empowered initiatives, first get everybody on...
Okay, so maybe it was Steve Jobs's plan all along. To make tools so profoundly useful and totemic that everybody wants one. But surely in the dark days of the 1990s and early 2000s, nobody could...
Policy And Procedures: The Social Business And Collaboration Playbook
A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...
We are getting many requests for help on iPad strategies for the enterprise. It's clear why. iPads are a tremendously empowering technology that any employee can buy. My colleague Andy Jaquith...
An Empowered Report: Reinvent Yourself To Serve Empowered Customers And Employees
Your customers and your employees have more power than ever before. Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. To succeed in an era...
Here's the 411 on that: 1. We published a new report called, you guess it, "Mobilize Your Collaboration Strategy." It describes eight collaboration apps that employees need, crave, want, and are...