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The Market Expands And Diversifies To Address Diverse Problems
The requirements tools market has expanded and diversified as the business problems that compel teams to consider adopting a requirements tool have multiplied and intensified. Gone are the days in...
I'm working on a report about the role of PM in an on demand setting (SaaS, PaaS, and all the other aaSes). As often happens in discussions about PM, the role is a window into many bigger...
As promised, still more SaaS! Following an excellent day of discussion about PM in an on-demand world, I started over here at the fresh-out-of-the-shrinkwrap Forrester community site. Topic: On...

Why You Need Product Managers To Supplement Other Roles
One of the chief obstacles to bridging the business/IT gap is the fact that no one really owns the bridge. While some traditional roles, such as business analyst and project manager, combine business...
Innovation Depends On More Than Product Strategy And Product Marketing
In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought...
The story of Agile is more than just one chapter in the history of software development. It's also an extremely valuable case study in innovation, an elusive and often humbling process that...
Requirements Go From Unfortunate Necessity To Strategic Asset
Requirements have undergone a quiet revolution — the conversations have moved from a focus on the high cost of bad requirements to the positive value of good requirements. Not satisfied with...
By now, the arguments for improving product requirements are very familiar – all too familiar. Bad requirements lead to misconceived projects, many of which fail outright. The...
Internal Pilots Are Vital, But They Have Their Limitations
Internal pilots are a necessary part of nearly every development effort. Therefore, "eating your own dog food" and "drinking your own champagne" are phrases familiar to even software development...
IBM recently launched CityOne, a serious game that poses the kinds of questions about water, power, finance, and retail that city planners face daily. It's a powerful tool for a B2B company like...
There's a great post about dysfunctional product roadmaps at Product Beautiful. I'll add a couple of other types to the list: The Hatch: Much like the TV show Lost, the roadmap hints...
We've seen a number of misconceptions about Agile come and go. For example, the urban myth that Agile is all about velocity gets far less circulation. More people have seen Agile in practice,...
IBM, Rally Software, PTC, CollabNet, Microsoft, And Serena Software Lead The Pack, With HP, Atlassian, And Rocket Aldon Following
In Forrester's 116-criteria evaluation of application life-cycle management (ALM) vendors, we identified the nine most significant software providers in the category — Atlassian, CollabNet, HP,...

App Dev Teams Reduce Uncertainties And Improve Delivery
In software development, road maps express to customers when valuable technology will be available. Unfortunately, software development includes many unpredictable elements, so the road map, which...
Product Management Is At The Center Of Changes To Business Models And Innovation
Software-as-a-service (SaaS) may be a familiar part of the tech industry landscape, but tech vendors are only recently fully realizing the profound changes that SaaS demands. Tech vendors that saw...
Use Serious Games To Generate New Insights About Your Customer
One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way. By...
The Australian product management consultancy brainmates just published the results of a survey on a very interesting topic, social media usage among PMs. The short list of questions get right to...
A new business model is emerging, and it depends heavily on software development. Many companies are dropping many of the traditional barriers between product development and customers. Without...
In my previous post about Agile practices and compliance requirements, I described the first of two big surprises encountered while doing the research. Compliance, as it turns out, is not quite as...
Undoubtedly, when you read the title of this blog post, you thought, "But politicians are users." No, I'm not talking about that kind of user. Instead, I'm thinking of the user we normally...
Lately, I've been working on behalf of some Forrester clients to answer the question, "How do we build a community?" Frequently, the answer is, "You don't build a community. You expand it."...
Serious Games Let Players Try Out Radically New Strategies
For many organizations, the first time they consider using a serious game is when they conclude that familiar methods are not up to the task. The normal rules of the game may not be enough to deal...
I knew it was only a matter of time before someone used Xtranormal.com to good effect. Always a trailblazer, The Cranky Product Manager posted some videos about interviewing for a PM position. And...
As someone who has worked in development teams, I take it for granted that not everyone on the team has the same needs and interests. A twenty-something Java developer, fresh out of college, is...