Director of Digital Marketing
As the Director of Digital Marketing for Land's End, the Wisconsin-based lifestyle apparel company, Eric's team leads the company-wide social media, mobile marketing and digital publishing strategy for both the Lands' End and Lands End Canvas brands. Eric has been a student, practitioner, and advocate of digital marketing for more than 12 years, putting his passion for translating technology trends into brand-right ways of connecting with customers to work for leading multi-channel retailers. Prior to joining Lands' End, Eric served in various digital roles at CDW, most notably helping lead e-commerce strategy for the B2B IT retailing giant. Eric holds a BA in English from the University of Wisconsin and completed his MA work in American Literature at Arizona State University.