For eBusiness & Channel Strategy Professionals

Essentials To Planning A Successful Support Community – A Social Computing Report

    Why Read This Report

    eBusiness professionals who are preparing to launch a support community frequently come to a stark realization: A support community is a complex undertaking. Forrester has spoken with B2B and B2C community managers and community professionals to gain insight into the essentials for planning a successful support community. Our research reveals that successful support communities require robust planning to foster internal collaboration. This includes developing plans to facilitate cross-functional collaboration, create a motivated internal team, and build and sustain a vibrant support community.
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    TABLE OF CONTENTS

    • eBusinesses Are Looking To Support Communities To Increase Satisfaction
    • Listen To Your Customers To Determine If A Support Community Is A Compelling Benefit
    • Launching A Support Community Requires Robust Planning
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Document Templates:

      Support Community Readiness Checklist