For Marketing Leadership Professionals

European Mobile Forecast: 2008 To 2013

    Why Read This Report

    2007 saw mobile operators upgrading their 3G networks to 3.5G. At the same time, mobile operators started to introduce flat-rate mobile Internet access on a wider scale. To see if consumers will sign up for these services, we updated our Western European mobile user forecast. To do this, we interviewed mobile operators and vendors about the state of the market and analyzed consumer data. 3G will take the lead over GSM-only and GPRS phones in 2010. By the end of 2013, one-quarter of mobile phone users will have 3.5G-capable device. By that time, we expect 38% of mobile subscribers to use mobile Internet services at least once per month.

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    TABLE OF CONTENTS

    • Mobile Data Services Are Seeing A Turnaround
    • Eighty Percent Of Europeans Will Use 3G By The End Of 2013
    • The Mobile Internet Is Finally Reaching The Tipping Point
    • Supplemental Material
    • Related Research Documents