Why Read This
European shoppers are becoming increasingly web-savvy and are turning to a wider range of touchpoints as they research and buy products online and offline. In response, eBusiness executives across Europe must learn to build sophisticated agile commerce strategies that embrace the increasingly multichannel nature of their shoppers. But eBusiness execs must be careful to separate the game-changing and value-adding initiatives from the hype. Speed, flexibility, and a multichannel approach, underpinned by a robust understanding of cross-touchpoint customer behavior are the keys. Amid a sea of other distractions, eBusiness execs must learn to experiment and innovate to identify genuinely valuable new technologies and services while simultaneously enhancing their core capabilities.
Tags: B2C eCommerce, Consumer Retail & CPG, eCommerce, Financial Services, Marketing Ethics, Marketing Organization & Culture, Mobile Channel for Consumers, Multichannel Retail, Multichannel Selling Strategies, Online Shopping, Retail, Retail Payments, Retail Technologies, Transportation & Logistics