Forrester

Why Read This Report

European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New touchpoints such as Pinterest are emerging almost overnight, leaving eBusiness executives struggling to understand whether these should be a core part of their touchpoint mix or are merely peripheral. Mobile, tablets, digitally enabled stores, social commerce, and many other trends cry out for attention, all against the backdrop of a continuingly bleak economic landscape and a complex and shifting legislative environment. European eBusiness executives face some tough calls in 2013, and in this document, we sift through the key trends and highlight where their attention should be focused.