Why Read This
Over the past four years, Forrester has outlined why firms must monitor social media. But although most companies understand the importance of tracking conversations happening online, few actually find the true business value residing in the data created from social discussion. Social intelligence — identifying and utilizing actionable insights from social data — is becoming a mainstay of marketing strategies, but most companies still remain stuck at just monitoring tweets or counting Facebook fans. In this report, we introduce our social intelligence maturity model and a social intelligence needs assessment tool that will help guide your organization's maturity from monitoring to listening to intelligence.