Forrester

Why Read This Report

The newspaper business is in big trouble. Declining print circulation is compounded by lower-than-expected growth in online ad revenues, despite the popularity of news with online users. Publishers must resist simply building a pay wall around expensive content and should use the Forrester Content Strategy Review to assess their product in its market context as the first step toward building a competitive strategy. By identifying what readers actually value online, publishers can start to balance appeal with the ability to deliver a return.