Why Read This
In the early years of the Internet, online customer service involved the marketing departments writing content for a handful of online FAQs and including a telephone number in the "contact us" section. Today, we look back at that naiveté with amusement. At the same time, we risk doing the same again with mobile strategies. Chat has demonstrated its ability to enhance service, support sales, and improve customer satisfaction. This report will help eBusiness leaders evaluate the potential for mobile chat to drive their goals.
Tags: B2C eCommerce, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, eCommerce, eCommerce Platforms & Technologies, Marketing & Strategy, Mobile Channel for Consumers, Mobile Services, Mobile Web, Multichannel Customer Experience, Online Chat, Packaged Applications, Technology, Telecommunication Services