Why Read This
Because very little third-party benchmarking data exists for B2B eCommerce sites, B2B eCommerce professionals can't easily determine industry best practices or effectively compare themselves to peers. As a result, many companies cannot identify what stage of B2B eCommerce development they are in, and hence struggle to make informed operational program budget and investment decisions. This report outlines a general framework with relative milestones that B2B eCommerce professionals can use to gauge how they are developing with respect to a similarly situated peer group in terms of human capital, business processes, and technology infrastructure. This report is designed to help companies assess their B2B eCommerce maturity.