How To Deliver Great Customer Experiences
Forrester's 2008 Financial Services Forum For Marketing And Strategy Professionals
June 23-24, 2008, Grand Hyatt New York, New York, NY
To distinguish themselves from competitors, an increasing number of financial services firms are striving for improved customer experiences. Experience-Based Differentiation is good news for customers, but the windfall for firms is far from guaranteed.
Forrester’s 2008 Financial Services Forum will show Marketing & Strategy professionals how to transform their customer experience initiatives from a handful of projects to a successfully executed strategy.