New Technologies For Old Brands

October 17-18, 2001 Chicago, Ill.

Agenda & Speakers

October 17   October 18  

7:00-8:00 a.m.
Registration
Continental Breakfast/Technology Showcase

 

8:00-8:15 a.m.
Setting The Stage

Chris Charron Vice President, Research Director Forrester Research, Inc.

 

8:15-9:00 a.m.
The Road To CPG Nirvana

• What new technologies will transform the CPG industry?
• How will these technologies alter the industry's balance of power?
• What are the biggest areas of opportunity? What are the risks?

Robert Rubin Vice President Forrester Research, Inc.

 

9:00-9:45 a.m.
Targeting The Right Consumers: The Kraft Perspective

• How can brand marketers use technology to target the right consumers?
• What is the value of a brand-centric Web site?
• How will digital technologies change the manufacturer-retailer relationship?

Kathleen Olvany Riordan Vice President, Internet and E-Marketing, E-Commerce Kraft Foods

 

9:45-10:30 a.m.
Morning Break/Technology Showcase

 

10:30-11:15 a.m.
The Manufacturer-Retailer Relationship

• How much data should grocers share with their suppliers?
• What role will suppliers play in improving demand forecasting?
• What technologies will grocers rely on to analyze price, promotion, and product assortment?

Duane Martin President, IGA North America IGA, Inc.

 

11:15 a.m.-12:00 p.m.
What Online Marketing Works

Daniel Sherr Executive VP, e.Ventures Team Information Resources, Inc. (IRI)

 

12:00-12:45 p.m.
Lunch

 

12:45-1:30 p.m.
Dessert/Technology Showcase

 

1:30-2:15 p.m.
The Cure For The Incredible Shrinking Commercial

• When will interactive technologies eradicate the 30-second commercial?
• What should CPG marketers do about it?
• How will interactive television change media and advertising?

Josh Bernoff Vice President Forrester Research, Inc.

 

2:15-3:00 p.m.
PANEL: Brand Strategies In A Digital Age

• How is the Internet changing media buying and planning?
• What are the most effective ways to advertise and promote consumer products online?
• How should marketers integrate online technologies into offline marketing initiatives?

Robert Rubin Vice President Forrester Research, Inc.

Norman Lehoullier Managing Director Grey Interactive

Sarah Fay President Carat Interactive

 

3:00-3:45 p.m.
Making The Consumer Your Customer

• How can CPG marketers build direct relationships with consumers?
• What technology infrastructure is necessary to directly engage with a critical mass of consumers?
• What is the cost and ROI of such an effort?

Vincent Bowey Vice President, Solutions Marketing E.piphany

 

3:45-4:00 p.m.
Summit Summary

Chris Charron Vice President, Research Director Forrester Research, Inc.

October 17   October 18