Innovating In A Consumer-Driven World |
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September 27-28, 2005 New York, N.Y.
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Agenda & Speakers
September 27
September 28
7:30-8:45 a.m.
Event Registration And Continental Breakfast In The Technology Showcase
8:45-9:00 a.m.
Welcome And Setting The Stage
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Chris Charron |
9:00 a.m.-6:30 p.m.
One-On-One Meetings With Forrester Analysts
9:00-9:40 a.m.
The Essentials Of Consumer-Driven Innovation
- Why is a new model of innovation needed today?
- How should companies enlist consumers in the creation of new products, services, and distribution strategies? Which technologies play a key role?
- Which companies practice consumer-driven innovation? How has this new process enhanced profits or strengthened customer loyalty?
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Christine Spivey Overby |
9:40-10:20 a.m.
Media Innovation: Building A Brand For The 21st Century
- How can media owners tap into the passion of brand loyalists to drive innovation?
- How should content owners address emerging forms of consumer-to-consumer media like blogs, RSS, and video messaging?
- What is the value of real-time entertainment in a time-shifted world?
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Paul Tagliabue |
10:20-11:00 a.m.
Morning Networking Break In The Technology Showcase
11:00-11:40 a.m.
Experience Innovation: Reinventing The Customer Relationship
- How can established companies revitalize their innovation processes?
- How can manufacturers better differentiate themselves at retail?
- Is innovation a local or global exercise?
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Jeff M. Fettig |
11:40 a.m.-12:20 p.m.
Platinum Sponsor Keynote
Product Innovation: Creating The Next Generation Of Devices
- When do consumers want single-function versus multifunction devices?
- What are the barriers of selling devices and services into the home today?
- Which kinds of consumer electronics will succeed in networked homes?
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Vyomesh Joshi |
12:20-1:40 p.m.
Lunch And Dessert In The Technology Showcase
1:40-2:20 p.m.
Retail Innovation: Reaching The Cross-Channel Consumer
- How are consumers changing the face of retail stores today?
- What new store technologies will reshape the shopping experience?
- How can retailers take a multichannel perspective on innovation?
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Gerald L. Storch |
2:20-3:00 p.m.
Digital Home Innovation: The Future Of Technology For The Home
- What is the role of the digital hub and digital devices in the home?
- How can innovation be used as a competitive weapon?
- Who is taking responsibility for the customer experience?
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Greg Joswiak |
3:00-3:30 p.m.
Afternoon Networking Break In The Technology Showcase
3:30-4:30 p.m.
Industry Innovation Open Forums
Innovation strategies and best practices vary widely by industry. At Forrester's Consumer Forum 2005, attendees can participate in discussions of how consumer-driven innovation is being applied to particular markets, customer groups, and products. Join leading Forrester analysts and industry peers to discuss what consumer-driven innovation means for your industry.
- Telecommunications: moderated by Maribel D. Lopez.
- Retail & Consumer Products: moderated by Nikki Baird and Christine Spivey Overby.
- Travel & Leisure: moderated by Jaap Favier.
- Automotive: moderated by Mark Dixon Bünger.
- Consumer Devices: moderated by Ted Schadler.
- Media: moderated by Josh Bernoff.
- Health Plans: moderated by Katy Henrickson and Lynne "Sam" Bishop.
- Pharma: moderated by Elizabeth W. Boehm.
4:30-6:30 p.m.
Technology Showcase Reception
One-On-Ones With Forrester Analysts
7:00-9:00 p.m.
The Jade Terrace And Gardens At The China Club
Sponsored By SAP
SAP and Forrester Research would like to invite all Consumer Forum 2005 attendees, speakers, and sponsors to join us Tuesday night from 7:00 to 9:00 p.m. at the world-renowned China Club's Jade Terrace for a relaxing evening of dining, cocktails, and networking. The rooftop pagoda features a unique indoor-outdoor lounge and garden with décor inspired by the Far East.
Often referred to as the "Living Room of Rock and Roll," the China Club first came to prominence as a music industry hangout where some of the world's biggest stars often performed fabulous impromptu jam sessions: David Bowie, Bruce Springsteen, Stevie Wonder, Elton John, Eric Clapton, Sting, Don Henley, Bruce Hornsby, and many more. The club has since become a popular spot for celebrities from all fields — sports, modeling, television, and film — and has earned a reputation as one of America's most glamorous nightspots.
