Enabling Business Model Transformation |
|
November 15-16, 2005 Boston, Mass.
|
Agenda & Speakers
November 15
November 16
7:30-8:30 a.m.
Event Registration/Continental Breakfast/Technology Showcase
8:30-8:45 a.m.
Opening Remarks: New Global Realities Call For New Business Models
|
George F. Colony |
8:45-10:00 a.m.
Roundtable Discussion: How Can Firms Transform Business Models For Global Competitiveness?
Old-and-tried business models won't cut it in today's global economy. In this session, visionary leaders will show how their firms are transforming their global business models to deliver customer-valued innovations worldwide, network with global supply sources, and anticipate as well as respond to market shifts. This roundtable will address questions such as:
- How can firms profitably serve customers across five continents?
- How can firms tap global talent and innovative ideas to create new products and services?
- What partnership strategies are appropriate to win in emerging markets?
|
Navi Radjou |
|
Peter Weedfald |
|
Ellen J. Kullman |
9:00 a.m.-6:30 p.m.
One-On-One Meetings With Forrester Analysts
10:00-10:45 a.m.
Transforming The Global Enterprise Using Technology
- Which innovative new business models are firms adopting to drive global growth?
- What lessons can firms learn from IBM's own innovation-driven continuous transformation?
- How can companies align IT and business strategy to win in the international marketplace?
|
Virginia M. "Ginni" Rometty |
10:45-11:15 a.m.
Morning Break And Technology Showcase
11:15 a.m.-12:15 p.m.
Roundtable Discussion: What Is IT's Business Transformation Role?
The IT organization plays a strategic role in driving a firm's global competitiveness. Rather than remain on the sidelines, global-minded CIOs must help shape and drive their companies' business transformation initiatives. This roundtable will show:
- How can firms align IT and global corporate strategy?
- How can CIOs act as a catalyst for business model innovation?
- What's the right IT governance model for managing global operations?
|
Bobby Cameron |
|
Stephen N. David |
|
Ralph J. Szygenda |
12:15-1:45 p.m.
Lunch And Technology Showcase
1:45-2:45 p.m.
Roundtable Discussion: What Technology Architecture Enables Sustained Business Transformation?
To win in today's global economy, businesses can't just depend on technology: They need to be embodied in their technology base. Sustained business transformation requires a new IT architecture vision built for the new reality. This session will present and explore Forrester's vision for the future of IT architecture by answering:
- How must IT architecture change to drive agility and innovation and integrate global business processes?
- How can IT architecture provide business insight to guide business transformation?
- How can IT evolve to the new architecture and thus enable continuous, global transformation?
|
Randy Heffner |
|
Wing K. Lee |
|
Pete Bigley |
2:45-3:15 p.m.
Afternoon Break And Technology Showcase
3:15-5:15 p.m.
Track A Description: Transforming Business Models For Global Competitiveness
Led by: Navi Radjou, Vice President, Forrester Research
As global competition, demanding customers, and stringent government regulations add pressure to companies, the latter must continually adapt and reinvent their business models to survive in today's global economy. The rise of India and China complicate things by creating new opportunities and challenges for Western firms. Old-and-tried business models that continue to rely on US-centric, vertically integrated R&D and marketing capabilities will ultimately drown in the deep end. This track will show how firms can transform their global business models — by deconstructing and reconstructing them — to deliver customer-valued innovations worldwide, network with global supply sources, and anticipate as well as respond to market shifts.
Session 1
3:15-4:15 p.m. — Business Model Transformation: Who Can Help And How?
Christine Ferrusi Ross, Principal Analyst, Forrester ResearchMost firms will not transform their business models alone — they'll turn to consultants and service providers for help. But clients must be careful to select the right provider for the job — a particular challenge if the client is truly innovating and "the job" isn't clearly defined. This session will help clients select the best partners for business transformation.
Session 2
4:15-5:15 p.m. — Transforming Business Models To Succeed In China: Best Practices From The High-Tech Industry
Simon Yates, Principal Analyst, Forrester Research
Joe Hogan, Vice President, HP Services, Managed Services Marketing, Strategy and Alliances, Hewlett-Packard
Yibing Wu, Chief Strategy Officer, Lenovo Group LimitedWestern firms across industries are scrambling to establish or expand their presence in the fast-growing Chinese economy. But the move into China — and other emerging markets like Brazil, Russia, and India — is a path fraught with roadblocks, as many high-tech firms have learned. This session will discuss the strategies and best practices that firms like IBM, Microsoft, Dell, HP, and Intel implemented to establish and grow their presence in China and other emerging markets. Attendees across industries will learn how to establish business roots in emerging nations, build relationships with local partners and governments, and develop marketing messages and sales channels tailored to these new markets.
|
Christine Ferrusi Ross |
|
Simon Yates |
|
|
Navi Radjou |
3:15-5:15 p.m.
Track B Description: IT's Strategic Role In Driving Business Transformation
Led by: Laurie Orlov, Vice President, Research Director, Forrester Research
Find out how IT organizations must change to drive global competitiveness and innovation. Learn how forward-thinking IT organizations shift their IT focus from cost-cutting to innovation and growth.
Session 1
IT's Innovation Capacity: Understanding And Retooling The IT Budget To Boost Innovation
Andrew Bartels, Vice President, Forrester Research
Craig Symons, Principal Analyst, Forrester ResearchIn this session, Forrester Vice President Andy Bartels will discuss IT industry spending patterns and the spend on ongoing maintenance and operations versus new — what Forrester calls IT's innovation capacity. Forrester Principal Analyst Craig Symons will offer attendees advice on the processes and methodologies for retooling IT budget to boost innovation capacity.
Session 2
The Marketing Of IT
Laurie M. Orlov, Vice President, Research Director, Forrester Research
Laurel A. Bailey, Vice President, OnQ Marketing & Communications, Hilton Hotels
John Hotze, Director, ISTG Marketing & Communications Information Services and Technology Group, Intel CorporationIT executives talk about running IT like a business. But the world of IT is a world of products that must be marketed before they can be deployed and their value can be realized. This session will discuss the need for IT organizations to market what they do, both inside IT, across the enterprise, and outside the firm.
|
Craig Symons |
|
Andrew Bartels |
|
Laurie M. Orlov |
3:15-5:15 p.m.
Track C Description: Technology Architecture
Led by: Laura Koetzle, Vice President, Research Director, Forrester Research
To support firms' global business transformation, IT must create coordinated IT domains, secure its IT infrastructure and business data, and provide new interaction channels for employees and customers worldwide. Find out how business process owners, IT architects, CIOs, and tech vendors are rising to this challenge.
Session 1
IT Architecture For Business Transformation: Digital Business Architecture
Randy Heffner, Vice President, Forrester Research
Organizations can increase their responsiveness to business change, lower the cost of change, and establish a stronger technology foundation for business transformation by specifying processes and policies digitally and by restructuring and integrating IT to run the business dynamically based on these digital business specifications. When business specifications are digital, IT applications and infrastructure can directly act on changes to them, and many business changes become a matter of editing business specifications rather than building complex IT solutions. Forrester's research on digital business architecture (DBA) lays out an evolutionary vision for the IT architecture necessary to deliver continuous business transformation. This session will describe DBA, evaluate the industry's readiness for it, discuss case studies, and outline what you should do now to move to DBA.
Session 2
Where Does Security Fit?
Paul Stamp, Analyst, Forrester ResearchA few years ago, security was an afterthought — the red-headed stepchild of the IT department. Much has changed in the past few years, though. Security is a central part of most IT strategies, and chief security officers now get deeply involved in areas like operations, compliance management and risk management. The question now is where does information security fit within a company — technically, functionally, and organizationally?
|
Paul Stamp |
|
|
Randy Heffner |
|
Laura Koetzle |
5:15-6:30 p.m.
Technology Showcase
6:30-8:30 p.m.
Networking Dinner
Following cocktails in the Technology Showcase, all attendees, speakers, and exhibitors are invited to join us for dinner and entertainment in the Huntington Room on the lobby level of The Westin Copley Place.
