Enabling Business Model Transformation

November 15-16, 2005 Boston, Mass.

Agenda & Speakers

November 15   November 16  

7:30-8:30 a.m.
Continental Breakfast And Technology Showcase

 

8:30-8:45 a.m.
Day Two Introduction

George F. Colony Chairman, Chief Executive Officer, and Acting Chief Financial Officer Forrester Research, Inc.

 

8:45-9:30 a.m.
Transforming The US Economy For Global Competiveness

• Which economic and trade policies can promote US firms' global competitiveness and success?
• How should US education be reformed to sustain America's global lead in science and technology innovation?

Mitt Romney Governor Commonwealth of Massachusetts

 

9:30-10:00 a.m.
Platinum Sponsor Keynote With Avaya: IT’s Leadership Role In Business Transformation
CIOs needing to lead transformative change in their business must simultaneously deal with globalization, industry consolidation, new purchasing alternatives, and a shifting competitive landscape, while satisfying basic and nondiscretionary requirements like cost containment and regulatory compliance. This session will identify the CIO leadership attributes and practices that can help IT drive business transformation initiatives — from "table stakes" projects like aggressive cost-cutting to true business-model and culture change. This session will address the following questions:

• How can leadership by IT create differentiating performance models and customer experience?
• How do CIOs balance competing issues and options — driving transformational changes while satisfying basic needs?
• What worked and what didn't in Avaya's own technology-based transformations? What lessons were learned?

Thomas A. Lesica Group Vice President, Global Technology and Operations Avaya

 

10:00-10:30 a.m.
Morning Break And Technology Showcase

 

10:00 a.m.-2:30 p.m.
One-On-One Meetings With Forrester Analysts

 

10:30-11:00 a.m.
Guest Executive Forum With Akamai
How Application Performance Drives Business Performance: Grow Your Business, Not Your Infrastructure

Business performance demands strong Web application performance. Yet today, poorly performing applications remain a major problem that hampers enterprise growth, especially as businesses look to interact with far-reaching customers, partners, suppliers, and employees. Solutions to date have lacked critical elements such as speed, scalability, reliability, security, ease-of-use, and application time-to-market. This session will address how to resolve these challenges through the use of an on-demand, distributed approach and feature an enterprise case study from global talent management vendor BrassRing. When "killer" applications run across the Web, don't let them end up killing your business.

Tom Leighton, Ph.D. Founder, Chief Scientist Akamai Technologies

 

10:30-11:00 a.m.
Guest Executive Forum With NTT Communications
Aligning The WAN With Emerging Global Business Needs: The Teradyne Case

Teradyne is headquartered in the US, but its design and production capacity is growing rapidly in the Asia Pacific region. The company's principal network consultant will describe the process employed to migrate Teradyne's mission-critical applications traffic from frame relay onto a global MPLS-based IP network, doubling the effective bandwidth and significantly reducing the overall cost. The business case for this network migration required a rigorous return on investment (ROI) hurdle on data traffic alone, and a formal RFP process was required to ensure competitive pricing. This presentation will also highlight the influence that the restructuring and consolidation among global carriers had on Teradyne's selection of a global IP network service provider. The question-and-answer session will be moderated by Stephen Bloom, Vice President, Business Development, NTT America.

Bob Nerz Principal Consultant Network Technology Consulting

 

10:30-11:00 a.m.
Guest Executive Forum With Palm
The Wireless Edge: Realizing Business Advantage With Mobile Enterprise Solutions

From email to CRM systems, the enterprise is going mobile. Will Eisner, Systems Engineer at Palm, will explain how leading enterprises are gaining competitive advantages and realizing ROI through deployment of wireless solutions. Topics will include:

• Wireless technologies today and tomorrow.
• Current and upcoming mobile solution offerings.
• Key considerations for selecting and implementing mobile solutions.

Will Eisner Systems Engineer, Professional Services Palm

 

11:00 a.m.-12:15 p.m.
Lunch And Technology Showcase

 

12:15-2:15 p.m.
Track A: Transforming Business Models For Global Competitiveness

Led by: Navi Radjou, Vice President, Forrester Research

Session 3
Transforming Marketing To Serve Global Customers
Jim Nail, Principal Analyst, Forrester Research
James A. Euchner, Vice President of Advanced Concepts & Technology and Chief e-Business Officer, Pitney Bowes Inc.
Dave Banerjee, Founder and Strategist, Banerjee & Partners

The 3.3 billion consumers in BRIC (Brazil, Russia, India, and China) nations have totally different needs, aspirations, and values than the 300 million US consumers. In this session, marketing execs will learn how to recast the four P's of marketing — product, price, place, and promotion — to win the hearts and wallets of billions of emerging market consumers. Key questions to be addressed:

• What new techniques are required to gain insight into the needs and motivations of consumers in different cultures?
• How do you decide whether to adapt an existing Western product, buy a local brand, or start an entirely new brand?
• What alternatives exist in countries where there is a fragmented, underdeveloped distribution system?
• What media, communications, and promotional strategies are most effective?
• How do you package and price products to appeal to consumers in these markets?

Session 4
Transforming R&D To Deliver Customer-Valued Innovations
Navi Radjou, Vice President, Forrester Research
Kal Patel, Executive Vice President, Strategy And International, Best Buy
Theodore Forbath, Chief Strategist and Practice Leader, Global Product Strategy and Architecture Practice, Wipro Technologies
James A. Euchner, Vice President of Advanced Concepts & Technology and Chief e-Business Officer, Pitney Bowes Inc.

As US firms look to serve markets beyond US borders and source ideas across national boundaries, they are ditching the rigid, US-centered, do-it-all-yourself innovation approach in favor of a collaborative, partnership-based approach that matches global innovation demand with worldwide supply. Rather than hoarding their intellectual property (IP), these forward-thinking firms share and expand their IP — redefining IP as intellectual partnering — to create value for all stakeholders. This session will show how firms can harness creative input from customers and partners worldwide, manage R&D efforts internationally, anticipate and respond to global innovation demand, and maximize their intellectual assets' value.

Navi Radjou Vice President Forrester Research, Inc.

Jim Nail Principal Analyst Forrester Research, Inc.

 

12:15-2:15 p.m.
Track B: IT's Strategic Role In Driving Business Transformation

Led by: Laurie M. Orlov, Vice President, Research Director, Forrester Research

Session 3
The Retiring Workforce Onslaught: Changes In The Enterprise And The Role Of Technology
Connie Moore, Vice President, Research Director, Forrester Research
Ed Vitalos, Associate Partner — AWFM, IBM Business Consulting Services
David Anderson, Deputy Associate Director, Center for Human Resources (HR) Systems Requirements and Strategies, United States Office Of Personnel Management
Olivier Schittecatte, Manager, BC Hydro Field Services Training and Development, BC Hydro

This session will address the changing demographics — and their impact on IT and business organizations — and will advise firms on mitigation strategies to help them cope with the coming retiring workforce swell — and how this problem can be a catalyst for business transformation.

Session 4
The CIO As A Catalyst For The Construction Of A National Health Information Network
Eric G. Brown, Vice President, Forrester Research
Carl J. Ascenzo, Chief Information Officer, Blue Cross Blue Shield of Massachusetts

One of the largest trends in healthcare today is the nationally funded IT network. IT-driven and innovative use of technology in healthcare delivery depends on grassroots and regional CIO-to-CIO collaboration.

Connie Moore Vice President, Research Director Forrester Research, Inc.

Laurie M. Orlov Vice President, Principal Analyst Forrester Research, Inc.

Eric G. Brown Vice President Forrester Research, Inc.

 

12:15-2:15 p.m.
Track C: New Technology Architectures To Support Business Transformation

Led by: Laura Koetzle, Vice President, Research Director, Forrester Research

Session 3
Pervasive Technologies To Manage Global Operations
Ellen Daley, Principal Analyst, Forrester Research

The advent of globalization coincides with new technologies that enable ubiquitous computing. What does this mean for a global business? The ability to control suppliers, employees, assets, and products — independent of location and time zone. Connecting your global physical assets and employees to the digital world depends on a host of technologies like emerging wireless networks, RFID, sensors, and mobile computing. This session will highlight technology trends in these areas and identify how leaders are garnering better control of global operations with them.

Session 4
The Future Of The Information Workplace
Erica Rugullies, Principal Analyst, Forrester Research

Today's information worker relies on a disjointed combination of office productivity, content, collaboration, and portal technologies. The information workplace of the future will be much richer than what exists today and will support a diverse range of activities via contextual, role-based delivery of voice, documents, rich media, process models, business intelligence, eLearning, and collaboration tools via multiple devices. It will be available not just to traditional knowledge workers but also to people who work with people and people who work with the physical world. We will discuss the business requirements that are driving the information workplace forward and the evolution of information workplace technology solutions. It will include new data from a recent Forrester survey about the information workplace.

Ellen Daley Vice President, Research Director Forrester Research, Inc.

Erica Driver Principal Analyst Forrester Research, Inc.

Laura Koetzle Vice President, Research Director Forrester Research, Inc.

 

2:15-2:30 p.m.
Afternoon Break/Technology Showcase

 

2:30-3:15 p.m.
Transforming Your Business Model To Win In The Global Marketplace

• How should CEOs redesign their organizations to succeed in emerging markets?
• How should companies think about global labor pools and location selection for offshore operations?
• What impact will India and China have on the US economy in the coming decade?

Diana Farrell Director McKinsey Global Institute

 

3:15-4:00 p.m.
Forum Wrap-Up: Roundtable Discussion With Forrester Speakers

Randy Heffner Vice President Forrester Research, Inc.

Bobby Cameron Vice President and Principal Forrester Research, Inc.

George F. Colony Chairman, Chief Executive Officer, and Acting Chief Financial Officer Forrester Research, Inc.

Navi Radjou Vice President Forrester Research, Inc.

November 15   November 16