Winning In A Wal-Mart World |
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October 20-21, 2002 Chicago, Ill.
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Agenda & Speakers
October 20
October 21
7:30-8:30 a.m.
Registration/Continental Breakfast/Technology Showcase
8:30-8:40 a.m.
Welcome
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Kate Delhagen |
8:40-9:00 a.m.
Setting The Stage
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Robert Rubin |
9:00-9:40 a.m.
Winning In A Wal-Mart World
- Which technologies are required to compete today?
- How do retailers balance back-end and front-end technology investments?
- Which new technologies will help manufacturers survive in a Wal-Mart world?
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Christine Spivey Overby |
9:40-10:20 a.m.
Connecting Supply And Demand
- How will manufacturer-retailer collaboration lower costs and increase product customization?
- What roles will public and private exchanges play?
- How can technology enable retailers to remain competitive with Wal-Mart?
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Kevin Smith |
10:20-11:00 a.m.
Morning Break/Technology Showcase
11:00-11:40 a.m.
Supporting CPG Collaboration
- How will manufacturers and retailers work together to streamline the supply chain?
- Which technologies and business processes are required for successful collaboration?
- What are the benefits of CPG exchanges?
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Colin Dyer |
11:40 a.m.-12:20 p.m.
Less Sizzle, More Steak -- RFID Gets Real
- When and how will Auto-ID become a reality?
- What can manufacturers and retailers do to prepare for smarter supply and demand chains?
- How will RFID -- including Auto-ID -- change the customer experience?
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Kevin Ashton |
12:20-1:10 p.m.
Lunch/Topic Tables
1:10-1:45 p.m.
Dessert/Technology Showcase
- How should CPG companies define CRM?
- How should manufacturers develop and execute CRM strategies?
- How should manufacturers work with retailers to measure the ROI of their CRM efforts?
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Bruce D. Temkin |
2:25-3:05 p.m.
How Consumers Are Inventing The Future Of Great Brands And Great Marketing
- How can manufacturers develop relationships with consumers?
- How does integrated marketing increase brand awareness and demand?
- How can cohort marketing build customer relationships while reducing marketing costs?
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Vivienne Lee Bechtold |
3:05-3:30 p.m.
Afternoon Break
3:30-4:10 p.m.
Grocery's Multichannel Opportunity
- How and why is an online presence important for traditional grocers?
- What is the advantage of having multichannel grocery customers?
- How can CPG manufacturers take advantage of multichannel grocers?
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Marc C. van Gelder |
4:10-4:50 p.m.
Creating Demand And Driving Loyalty In A Multibrand Environment
- What are consumers looking for at CPG manufacturer sites?
- How do brand sites increase demand and customer loyalty?
- What internal skills and processes are needed to create and manage effective brand sites?
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Michael D. Moore |
4:50-5:00 p.m.
Wrap-Up
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Robert Rubin |
