Driving Integrated Marketing Excellence

November 24-25, 2003 London

Agenda & Speakers

November 24   November 25  

08:30-09:30
Continental Breakfast & Showcase

 

09:30-09:40
Forum Welcome

Robert W. Davidson Managing Director Forrester Research

 

09:40-10:00
Driving Integrated Marketing Excellence

• It’s not the economy -- why is marketing really in a slump?
• Why should brands and media firms take action now?

Jaap Favier Vice President, Research Director Forrester Research B.V.

 

10:00-10:45
Case Study: Volvo

• How did Volvo’s switch to integrated marketing raise its S60 campaign’s effectiveness?
• How did Volvo drive the marketing mix and track success rates?

Phil Bienert Head of CRM Volvo North America

 

10:45-11:15
Morning Break & Showcase

 

11:15-12:00
The Practicalities Of Integrated Marketing

• How does integrated marketing compare with traditional marketing?
• How must brand owners and media firms reinvent themselves to get multichhannel success rates?

Rebecca Jennings Senior Analyst Forrester Research Ltd.

 

12:00-12:45
Case Study: Integrated Marketing Excellence in FMCG

• How does Reckitt weave old and new channels into one experience?
• Which marketing hurdles did it have to overcome?

Sabrina Geremia Global Internet Director Reckitt Benckiser Plc.

Dadi Akhavan President, COO and Co-Founder E-centives

 

12:45-14:15
Lunch

 

14:15-15:00
Case Study: Warner Music International

• What do the vairous segments of multichannel consumers expect from different media?
• How important are digital channels in the marketing mix?

Jay Durgan Senior VP - Marketing Warner Music International

 

15:00-15:45
Fueling Integrated Marketing Campaigns

• What do the various segments of multichannel consumers expect from different media?
• How can firms identify the right channel mix for their target segment and products?

Paul Jackson Principal Analyst Forrester Research B.V.

 

15:45-16:15
Afternoon Break & Showcase

 

16:15-17:00
Gluing The Multichannel Consumer Across Media

• How has Endemol achieved continued success with formats spread across TV, the Net, and mobile?
• What is the ROI of integrated marketing?

Peter Cowley Member of the Board Endemol UK Endemol

 

17:00-17:45
Search Advertising: Maximising Your Marketing Returns

• What doesn’t work online, and what does?
• How can brands and media most effectively integrate online best practices with traditional marketing?

Lorraine Twohill European Marketing Director Google

 

17:45-17:50
Closing Remarks

Jaap Favier Vice President, Research Director Forrester Research B.V.

 

17:50-20:30
Evening Event

November 24   November 25