Driving Integrated Marketing Excellence

November 24-25, 2003 London

Agenda & Speakers

November 24   November 25  

08:00-09:00
Continental Breakfast & Showcase

 

09:00-09:10
Opening Summary

Jaap Favier Vice President, Research Director Forrester Research B.V.

 

09:10-09:55
Create A Marketing Experience

• Which essential tricks and pitfalls will successful marketers not share?
• Which IT investments are needed, and which are just nice to have?

Jim Nail Principal Analyst Forrester Research, Inc.

 

09:55-10:40
Case Study: Lastminute.com

• How does Lastminute's presence across different media -- TV, mobile, PDA, email -- support its success?
• How will Lastminute use integrated marketing to become a lifestyle brand?

Andrew Windsor Group Commercial Director Lastminute.com

 

10:40-11:20
Morning Break & Showcase

 

11:20-12:10
Panel Discussion: The Role Of The Ad Industry

• What can brands and media firms learn from best practices in integrated campaigns?
• How can the ad industry support multichannel excellence?

Helen Wright Creative Director Draft London

Justin Kirby Managing Director DMC

Jeff Harris Director Target Direct

 

12:10-13:40
Lunch

 

13:40-14:25
Mobilizing Your Marketing

• What’s the role of the mobile phone in the marketing mix?
• How will the role change as 2.5G and 3G services take off?

Bernt Ostergaard Vice President, Research Director Forrester Research, Inc.

 

14:25-15:10
Big Ideas For Small Screens - A Perspective On Mobile Marketing

• What are retailers and brand owners doing today with mobile marketing?
• What are the opportunities for the future?

Richard Hurring Director - Mobile Applications Vodafone

Paul Seaton Managing Director Marvellous Ideas

 

15:10-15:20
Closing Remarks

Jaap Favier Vice President, Research Director Forrester Research B.V.

November 24   November 25