Accelerating Top-Line Growth

November 4-5, 2004 Boston, Mass.

Agenda & Speakers

November 4   November 5  

7:30-8:30 a.m.
Event Registration/Continental Breakfast/Technology Showcase

 

8:30-9:00 a.m.
Accelerating Top-Line Growth

George F. Colony Chairman, Chief Executive Officer, and Acting Chief Financial Officer Forrester Research, Inc.

 

9:00-9:45 a.m.
How Can You Use Innovation Networks To Drive Growth?

• Why do companies struggle to convert their inventions into profitable innovations?
• What are Innovation Networks and how can they help firms be more innovative?
• What benefits are firms like IBM and P&G getting from the Innovation Network model?
• How can you get started with Innovation Networks?

Navi Radjou Vice President Forrester Research, Inc.

 

9:45-10:30 a.m.
How Will Companies Grow When Markets Don't?

• What existing resources should companies leverage to achieve top-line growth?
• Which companies are achieving top-line growth in today's market? Why are they successful?
• What role does technology play in accelerating growth?

Adrian J. Slywotzky Managing Director Mercer Management Consulting

 

10:30-11:00 a.m.
Morning Break/Technology Showcase

 

11:00 a.m.-1:00 p.m.
Track Session: Aligning IT Investments To Support Growth

THIS TRACK IS SPONSORED BY iGATE GLOBAL SOLUTIONS

11:00–11:05 a.m.

Introduction
Track Champion: Marc Cecere, Vice President and Research Director, Forrester Research

11:05 a.m.–12:00 p.m.
Selecting And Managing Consulting Firms To Realize Value
Christine Ferrusi Ross, Principal Analyst, Forrester Research
Everett Hill, Program Director of Sales, Distribution, and Services, Coca-Cola Enterprises

Demand for consulting is picking up, and business executives are getting more involved again in hiring consultants. This session will review best practices for selecting outside help and managing consultants once they are hired.

12:00–1:00 p.m.
Outsourcing For Growth And Value
Julie Giera, Vice President, Forrester Research
Charlie Feld, Executive Vice President, EDS

 

11:00 a.m.-1:00 p.m.
Track Session: Innovating For Top-Line Growth

THIS TRACK IS SPONSORED BY DELOITTE

11:00-11:05 a.m.
Introduction
Track Champion: Navi Radjou, Vice President, Forrester Research

11:05 a.m.-12:05 p.m.
Panel: Who Should Drive Innovation Within Organizations
Moderator: Bobby Cameron, Vice President and Principal, Forrester Research
Carol H. Pletcher, Vice President and Cargill Innovation Officer, Cargill
Andy Mulholland, Global Chief Technology Officer, Capgemini Group
Peggy Kennelly, Vice President, On Demand Innovation Services, IBM Research

With the emerging invention-to-innovation market model called Innovation Networks, the process of finding and funding both inventions and innovations is changing. This panel will provide the opportunity for attendees and panelists to discuss the pros and cons of various ways to drive a firm's participation in this new model. Each panelist will deliver a brief summary of how their firm governs the invention-to-innovation cycle. Then the panel will participate in a discussion based on questions from the audience.

12:00-1:00 p.m.
Case Studies: The Role Of Customers In Driving Innovation
Moderator: Christine Spivey Overby, Senior Analyst, Forrester Research
Mike Haldane, Business Manager, Industrial Services and Solutions Division, 3M
Jay Petersen, Principal, Deloitte

By harvesting both the explicit and latent needs of customers, firms can identify both the sustaining and disruptive innovations that drive growth. Rather than treat customers as passive recipients of their innovations, companies should keep customers engaged throughout the invention-to-innovation cycle. Using industry benchmarking data and real-life case studies, Forrester, Deloitte, and 3M will explore the catalyst role that customers play in driving innovation.

 

11:00 a.m.-1:00 p.m.
Track Session: Managing The Risks of Growth

THIS TRACK SPONSORED BY BMC SOFTWARE

11:00–11:05 a.m.
Introduction
Michael Rasmussen, Principal Analyst, Forrester Research

11:05–11:40 a.m.
Developing An Enterprise Risk Management Program
James Lam, President, James Lam & Associates

11:40 a.m.–12:20 p.m.
The Business Impact Of Enterprise Risk Management
Miles Everson, Partner, Advisory Services, PricewaterhouseCoopers

While most major companies have risk management processes in place, they are operating in environments where change is accelerating and stakeholders are demanding integrity driven performance. They know that taking on risk is part of doing business and managing risk is critical to success. But practice varies so much that senior executives have reason to be cautious or even skeptical. Now, with the COSO's release of a principles-based enterprise risk management framework, there is an open standard against which efforts can be judged and improved. Come learn about the framework. Explore how you can assess your risk management practices. This is a rare opportunity to gain insight into significant decision points, key alternatives and practical applications from the authors of the framework.

12:20–1:00 p.m.
Documenting and Validating Regulatory Compliance
Mark Layton, Global Enterprise Risk Services Leader, Deloitte
Stephen K. Wagner, Partner, Audit and Enterprise Risk Services Practice, Deloitte

In today's post-Sarbanes-Oxley business environment, companies must be able to demonstrate compliance with the myriad rules and regulations to which they are subject. It is no longer sufficient to assert compliance; at stake may be a company's ability to access the capital markets, protect shareholder value, and maintain brand reputation. This session will review the pervasive rules and regulations that require compliance, the benefits afforded to companies that can demonstrate compliance (and the business risks associated with non-compliance), and practical considerations for documenting and validating compliance going forward.

 

11:00 a.m.-1:00 p.m.
Track Session: Measuring and Managing Growth

11:00–11:05 a.m.
Introduction
Track Champion: Laurie M. Orlov, Vice President and Principal, Forrester Research

11:05 a.m.–12:00 p.m.
Panel: Searching For Marketing Needles In The Haystack Of Customer Text
Moderator: Laura Ramos, Vice President, Forrester Research
Craig D. Norris, Chief Executive Officer, Attensity Corporation
Tony Frazier, Senior Vice President of Marketing, iPhrase Technology
Mahendra Vora, Chairman of the Board, Intelliseek Inc.

Marketers' toolkits are woefully lopsided now that the Web has made finding new partners and suppliers so easy. They lack rich tools to detect potential defectors, offset concerns, and present buyers with a reason to stay. Marketers must see beyond structured transaction histories and look for clues in service rep comments, letters, news groups, and emails. This session will discuss real world examples that capitalize on this hidden value.

12:00–1:00 p.m.
Case Studies: Harnessing Enterprise Content To Drive Growth
Moderator: Robert Markham, Senior Analyst, Forrester Research
Tony Raimundo, Senior Vice President, Digital Media & Collaborative Technologies, Citigroup
Guy Brancato, Vice President, Client and Consumer Solutions, D3
Janelle Oveson, Director, eBusiness, Analog Devices

Content-centric applications are now emerging that play a vital role in increasing customer and brand loyalty, driving revenues, creating true competitive differentiation, and squeezing costs out of business processes. In-depth case studies will examine how innovative marketers are using content-centric applications in a range of industries.

 

1:00-2:30 p.m.
Lunch/Technology Showcase

 

2:30-3:15 p.m.
Connecting The World To Commerce

• What is synchronized commerce and how is UPS using it to accelerate top-line growth?
• How is UPS innovating to compete in a tight transportation market? Who drives innovation at UPS?
• How is UPS using technology to differentiate their product lines from their competitors'?

Michael L. Eskew Chairman and Chief Executive Officer United Parcel Service of America, Inc.

 

3:15-4:00 p.m.
Innovation In The Fast Lane

• How does GM tap internal and external sources of information?
• How can companies grow in saturated markets?
• Will new services be significant to GM's top-line growth?

G. Richard Wagoner Jr. Chairman and Chief Executive Officer General Motors

 

4:00-4:45 p.m.
Championing Innovation In Your Organization To Accelerate Growth

• How do you get your organization to embrace innovation as a discipline?
• How do you build the case for innovation to your top management?
• How can you convert every employee into an innovator?
• What metrics can you use to measure your firm's innovation success?

Carol H. Pletcher Vice President and Cargill Innovation Officer Cargill

 

4:45-5:30 p.m.
Platinum Sponsor Presentation
Managing Performance: Identify Opportunity and Create Efficiencies to Achieve Top-Line Growth

In this main stage session, hear firsthand how organizations:

• Make faster, more effective decisions that accelerate top-line growth.
• Optimize the allocation and management of critical resources to achieve performance goals.
• Link operational performance to strategic business drivers.
• Deliver critical business information across departments and management tiers.

Keith Gile Principal Analyst Forrester Research, Inc.

Robert G. Ashe President and Chief Executive Officer Cognos

Stan Pachura Vice President of Strategic Technology PMI Mortgage Insurance Co.

Louis Gutierrez Chief Information Officer Massachusetts Office of Health and Human Services

 

5:30-6:30 p.m.
Technology Showcase Reception

Our Technology Showcase will feature leading technology providers who will demonstrate the numerous products and services that are available to successfully influence your delivery of top-line growth.

 

6:30-8:30 p.m.
Special Event
Following cocktails at the Technology Showcase, all attendees, speakers, and exhibitors are invited to join us for dinner and entertainment in The Huntington Room on the lobby level of The Westin Copley Place.

November 4   November 5